Alcohol, culture, social media: Consumer generated content and the challenges of regulating the social media brandscape

Sven Brodmerkel, Nicholas Carah

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication statusPublished - Nov 2012
EventMediAsia: The Asian Conference on Media and Mass Communication - The Ramada, Osaka, Japan
Duration: 2 Nov 20124 Nov 2012
https://mediasia.iafor.org/

Conference

ConferenceMediAsia: The Asian Conference on Media and Mass Communication
CountryJapan
CityOsaka
Period2/11/124/11/12
Internet address

Cite this

Brodmerkel, S., & Carah, N. (2012). Alcohol, culture, social media: Consumer generated content and the challenges of regulating the social media brandscape. Paper presented at MediAsia: The Asian Conference on Media and Mass Communication, Osaka, Japan.
Brodmerkel, Sven ; Carah, Nicholas. / Alcohol, culture, social media : Consumer generated content and the challenges of regulating the social media brandscape. Paper presented at MediAsia: The Asian Conference on Media and Mass Communication, Osaka, Japan.
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year = "2012",
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language = "English",
note = "MediAsia: The Asian Conference on Media and Mass Communication ; Conference date: 02-11-2012 Through 04-11-2012",
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Brodmerkel, S & Carah, N 2012, 'Alcohol, culture, social media: Consumer generated content and the challenges of regulating the social media brandscape' Paper presented at MediAsia: The Asian Conference on Media and Mass Communication, Osaka, Japan, 2/11/12 - 4/11/12, .

Alcohol, culture, social media : Consumer generated content and the challenges of regulating the social media brandscape. / Brodmerkel, Sven; Carah, Nicholas.

2012. Paper presented at MediAsia: The Asian Conference on Media and Mass Communication, Osaka, Japan.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Alcohol, culture, social media

T2 - Consumer generated content and the challenges of regulating the social media brandscape

AU - Brodmerkel, Sven

AU - Carah, Nicholas

PY - 2012/11

Y1 - 2012/11

M3 - Paper

ER -

Brodmerkel S, Carah N. Alcohol, culture, social media: Consumer generated content and the challenges of regulating the social media brandscape. 2012. Paper presented at MediAsia: The Asian Conference on Media and Mass Communication, Osaka, Japan.