Affective Responses to Images in Print Advertising: Affect Integration in a Simultaneous Presentation Context

Rafi Chowdhury, G. Douglas Olsen, John W. Pracejus

Research output: Contribution to conferenceAbstractResearchpeer-review

Fingerprint

Dive into the research topics of 'Affective Responses to Images in Print Advertising: Affect Integration in a Simultaneous Presentation Context'. Together they form a unique fingerprint.

Business & Economics