Abstract
Print advertisements routinely employ more than one image. Often the multiple images in an advertisement are of the same valence, either all positive (an ad for a vacation destination where multiple positive images of the place are shown) or all negative (a social marketing ad for wearing seatbelts where multiple negative
images associated with not wearing one are shown). Many other advertisements, however, employ both positive and negative visuals in the same ad.
images associated with not wearing one are shown). Many other advertisements, however, employ both positive and negative visuals in the same ad.
| Original language | English |
|---|---|
| Pages | 162-163 |
| Number of pages | 2 |
| Publication status | Published - 31 Jul 2008 |
| Externally published | Yes |
| Event | 2008 Latin America Association for Consumer Research Conference - Renaissance Hotel in São Paulo, Brazil Duration: 31 Jul 2008 → 3 Aug 2008 https://www.usfq.edu.ec/en/events/association-consumer-research-latin-america-conference-2022 (Association for Consumer Research Latin America website) |
Conference
| Conference | 2008 Latin America Association for Consumer Research Conference |
|---|---|
| Country/Territory | Brazil |
| Period | 31/07/08 → 3/08/08 |
| Other | The second Latin American ACR (LA-ACR) helps our association in the quest to become more truly global. In that vein, the conference was a major success–interactions between researchers from all over the world were a major highlight. Scholars from Africa, Asia, Europe, Latin America, and North America all participated in the conference. Of the over 100 attendees, about 43% were from Latin American universities, 22% were from the United States, and 35% were from the rest of the world: Africa–2 Asia/Australia–7 Brazil–36 Canada–7 Europe–21 Latin America–7 Mexico–3 USA-23 |
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