Advertisements, commercials, and the development of a child's multicultural worldview

Jeffrey E. Brand*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review


Host publication blurb:
The SAGE Handbook of Child Development explores the multicultural development of children through the varied and complex interplay of traditional agents of socialization as well as contemporary media influences, examining how socialization practices and media content construct and teach us about diverse cultures. Editors Joy K. Asamen, Mesha L. Ellis, and Gordon L. Berry, along with chapter authors from a wide variety of disciplines, highlight how to analyse, compare, and contrast alternative perspectives of children of different cultures, domestically and globally, with the major principles and theories of child development in cognitive, socioemotional, and/or social/contextual domains. This volume will help readers evaluate ethnicity, socioeconomic, and gender issues in child development and see how these issues influence individual development as well as social policy.
Original languageEnglish
Title of host publicationThe Sage handbook of child development, multiculturalism, and media
EditorsJ.K. Asamen, M.L. Ellis, G.L. Berry
Place of PublicationThousand Oaks
PublisherSAGE Publications Ltd
Number of pages16
ISBN (Electronic)9781412982771
ISBN (Print)9781412949156
Publication statusPublished - 2008


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