A visualisation approach for pitching research

Robert W. Faff*, Sebastian Kernbach

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)
79 Downloads (Pure)


Based on a simple template tool, Faff’s ‘pitching’ framework provides a succinct and methodical approach to conveying a new research proposal to an academic expert. Some potential users are discouraged by a mistaken belief that it is just a ‘form-filling’ exercise. We argue that one fruitful way to make the proposed ‘pitching’ process more inviting, support researchers' thinking process and enable a fruitful communication with others is to invoke a visualisation strategy. Accordingly, we propose a visualisation enhancement through visual templates with a particular focus on a ‘canvas’ technique – which we label the ‘Pitching Research Canvas’.

Original languageEnglish
Pages (from-to)5177-5197
Number of pages21
JournalAccounting and Finance
Issue number4
Early online date26 Jan 2021
Publication statusPublished - Dec 2021
Externally publishedYes


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