Based on a simple template tool, Faff’s ‘pitching’ framework provides a succinct and methodical approach to conveying a new research proposal to an academic expert. Some potential users are discouraged by a mistaken belief that it is just a ‘form-filling’ exercise. We argue that one fruitful way to make the proposed ‘pitching’ process more inviting, support researchers' thinking process and enable a fruitful communication with others is to invoke a visualisation strategy. Accordingly, we propose a visualisation enhancement through visual templates with a particular focus on a ‘canvas’ technique – which we label the ‘Pitching Research Canvas’.
|Number of pages||21|
|Journal||Accounting and Finance|
|Early online date||26 Jan 2021|
|Publication status||Published - Dec 2021|