A simulation approach to hotel revenue management training

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Abstract

Developing well-rounded revenue management professionals is a key challenge for the hotel industry. Traditional approaches toward revenue management training have typically developed sound technical expertise without developing other important business skills. Simulations have been advocated as a solution to deliver holistic revenue management education. This paper aims to identify the learning outcomes achieved through a simulation-based revenue management training program. It reports the learning outcomes of students engaged in a hotel revenue management simulation. Thematic analysis reveals six sets of critical learning outcomes: revenue management strategy; hotel operational knowledge; decision-making ability; value of teamwork; communication skills; and personal readiness for the workforce.

Original languageEnglish
Pages (from-to)356-364
Number of pages9
JournalJournal of Revenue and Pricing Management
Volume17
Issue number5
Early online date20 Aug 2018
DOIs
Publication statusPublished - 19 Oct 2018

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