A simulation approach to hotel revenue management training

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Developing well-rounded revenue management professionals is a key challenge for the hotel industry. Traditional approaches toward revenue management training have typically developed sound technical expertise without developing other important business skills. Simulations have been advocated as a solution to deliver holistic revenue management education. This paper aims to identify the learning outcomes achieved through a simulation-based revenue management training program. It reports the learning outcomes of students engaged in a hotel revenue management simulation. Thematic analysis reveals six sets of critical learning outcomes: revenue management strategy; hotel operational knowledge; decision-making ability; value of teamwork; communication skills; and personal readiness for the workforce.

Original languageEnglish
Pages (from-to)356-364
Number of pages9
JournalJournal of Revenue and Pricing Management
Volume17
Issue number5
Early online date20 Aug 2018
DOIs
Publication statusPublished - 19 Oct 2018

Fingerprint

Management training
Simulation
Hotels
Revenue management
Learning outcomes
Decision making
Workforce
Training program
Thematic analysis
Hotel industry
Communication skills
Team work
Expertise
Management strategy
Management education
Readiness

Cite this

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A simulation approach to hotel revenue management training. / Cox, Carmen.

In: Journal of Revenue and Pricing Management, Vol. 17, No. 5, 19.10.2018, p. 356-364.

Research output: Contribution to journalArticleResearchpeer-review

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