A simple template for pitching research

Robert W. Faff

doi:10.1111/acfi.12116

A simple template for pitching research

Robert W. Faff^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

60 Citations (Scopus)

Abstract

In this article, I propose a simple new research tool - a template designed for pitching research. The two-page pitching template begins with four 'preliminaries': working title, research question, key papers and motivation. Following this is the core of the template based on a '3-2-1 countdown', namely THREE elements - idea, data and tools; TWO questions - What's new? and So what?; and ONE bottom line - contribution. The template ends with 'other' considerations. Finance and accounting examples are given to illustrate application of the template.

Original language	English
Pages (from-to)	311-336
Number of pages	26
Journal	Accounting and Finance
Volume	55
Issue number	2
DOIs	https://doi.org/10.1111/acfi.12116
Publication status	Published - 1 Jun 2015
Externally published	Yes

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10.1111/acfi.12116

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A simple template for pitching research

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