A simple template for pitching research

Robert W. Faff*

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

48 Citations (Scopus)


In this article, I propose a simple new research tool - a template designed for pitching research. The two-page pitching template begins with four 'preliminaries': working title, research question, key papers and motivation. Following this is the core of the template based on a '3-2-1 countdown', namely THREE elements - idea, data and tools; TWO questions - What's new? and So what?; and ONE bottom line - contribution. The template ends with 'other' considerations. Finance and accounting examples are given to illustrate application of the template.

Original languageEnglish
Pages (from-to)311-336
Number of pages26
JournalAccounting and Finance
Issue number2
Publication statusPublished - 1 Jun 2015
Externally publishedYes


Dive into the research topics of 'A simple template for pitching research'. Together they form a unique fingerprint.

Cite this