In this article, I propose a simple new research tool - a template designed for pitching research. The two-page pitching template begins with four 'preliminaries': working title, research question, key papers and motivation. Following this is the core of the template based on a '3-2-1 countdown', namely THREE elements - idea, data and tools; TWO questions - What's new? and So what?; and ONE bottom line - contribution. The template ends with 'other' considerations. Finance and accounting examples are given to illustrate application of the template.