Abstract
In this article, I propose a simple new research tool - a template designed for pitching research. The two-page pitching template begins with four 'preliminaries': working title, research question, key papers and motivation. Following this is the core of the template based on a '3-2-1 countdown', namely THREE elements - idea, data and tools; TWO questions - What's new? and So what?; and ONE bottom line - contribution. The template ends with 'other' considerations. Finance and accounting examples are given to illustrate application of the template.
Original language | English |
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Pages (from-to) | 311-336 |
Number of pages | 26 |
Journal | Accounting and Finance |
Volume | 55 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jun 2015 |
Externally published | Yes |