A multivariate approach to construction contract bidding mark-up strategies

Martin Skitmore*, John Pemberton

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

59 Citations (Scopus)
27 Downloads (Pure)


A multivariate approach to contract bidding strategies in the construction industry is presented. This represents a radical departure from previous work in the field by using all available data on competing bidders. ‘Optimal’, ‘no loss’ and ‘break even’ mark-up strategies are derived and methods of parameter estimation proposed. A case study shows how the three strategic mark-up values are calculated against known competitors.

Original languageEnglish
Pages (from-to)1263-1272
Number of pages10
JournalJournal of the Operational Research Society
Issue number11
Publication statusPublished - Nov 1994
Externally publishedYes


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