A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland: A Case Study of the Scottish Youth Hostel Association

Maree Thyne, Sylvie Davies, Robert Nash

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Abstract

The purpose of the research outlined in this article is to provide a travel lifestyle segmentation analysis of one particular tourist group, commonly known as 'backpackers', who reside in Scottish Youth Hostel Association hostels. This research was undertaken due to the lack of understanding and knowledge of this market in the United Kingdom, specifically their needs, wants and motivations. Five cluster groups were uncovered in total: Typical Backpackers, Discoverers, Outdoors, Family Ties, and Routine Travellers. The aim of this article is to provide a wider understanding beyond the demographics of the backpacker and thus provide useful marketing and promotional advice for suppliers to the backpacker market. It also aims to contrast the Scottish backpacker market with findings in Australia, to determine whether cluster groups uncovered are similar in both countries.
Original languageEnglish
Pages (from-to)95-119
Number of pages25
JournalJournal of Quality Assurance in Hospitality and Tourism
Volume5
Issue number2-4
DOIs
Publication statusPublished - 2005
Externally publishedYes

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