A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish youth hostel association

Maree Thyne*, Sylvie Davies, Rob Nash

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

13 Citations (Scopus)

Abstract

The purpose of the research outlined in this article is to provide a travel lifestyle segmentation analysis of one particular tourist group, commonly known as ‘backpackers’, who reside in Scottish Youth Hostel Association hostels. This research was undertaken due to the lack of understanding and knowledge of this market in the United Kingdom, specifically their needs, wants and motivations. Five cluster groups were uncovered in total: Typical Backpackers, Discoverers, Outdoors, Family Ties, and Routine Travellers. The aim of this article is to provide a wider understanding beyond the demographics of the backpacker and thus provide useful marketing and promotional advice for suppliers to the backpacker market. it also aims to contrast the Scottish backpacker market with findings in Australia, to determine whether cluster groups uncovered are similar in both countries.

Original languageEnglish
Title of host publicationHospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction
EditorsM Thyne, E Laws
Place of PublicationNew York
PublisherTaylor & Francis
Number of pages25
ISBN (Electronic)9781136434167
ISBN (Print)9780203051177
Publication statusPublished - 12 Nov 2012
Externally publishedYes

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Thyne, M., Davies, S., & Nash, R. (2012). A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish youth hostel association. In M. Thyne, & E. Laws (Eds.), Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction New York: Taylor & Francis.