A critical evaluation of importance-performance analysis

Ernest Azzopardi; Robert Nash

doi:10.1016/j.tourman.2012.07.007

A critical evaluation of importance-performance analysis

Ernest Azzopardi, Robert Nash^*

^*Corresponding author for this work

Bond Business School

Research output: Contribution to journal › Article › Research › peer-review

241 Citations (Scopus)

Abstract

This study is a methodological evaluation of studies on importance and performance measurement, and importance-performance analysis (IPA) which has gained widespread acceptance in the hospitality and tourism research. A synthesis of IPA literature on conceptual and measurement issues is presented with a view to identifying and mitigating potential validity concerns.

Original language	English
Pages (from-to)	222-233
Number of pages	12
Journal	Tourism Management
Volume	35
DOIs	https://doi.org/10.1016/j.tourman.2012.07.007
Publication status	Published - Apr 2013

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title = "A critical evaluation of importance-performance analysis",

abstract = "This study is a methodological evaluation of studies on importance and performance measurement, and importance-performance analysis (IPA) which has gained widespread acceptance in the hospitality and tourism research. A synthesis of IPA literature on conceptual and measurement issues is presented with a view to identifying and mitigating potential validity concerns.",

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A critical evaluation of importance-performance analysis

Abstract

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