Abstract
The channel that encoders choose when communicating with someone from a culture that is different from theirs should depend upon an analysis of both countries' macro environmental, organizational environmental, and economic environmental similarities and differences. This paper presents a model that shows how these three variables fit into the communication model for cross-cultural communication and help to determine the correct channel to use. If the correct channel is chosen, then cross-cultural communication is more likely to improve in quality.
| Original language | English |
|---|---|
| Pages (from-to) | 13-24 |
| Number of pages | 12 |
| Journal | Advances in Management |
| Volume | 1 |
| Issue number | 8 |
| Publication status | Published - 2008 |
| Externally published | Yes |