A classification tree analysis of broadband adoption in Australian households

Steven E. Stern; Shirley Gregor; Michael A. Martin; Sigi Goode; John Rolfe

doi:10.1145/1052220.1052278

A classification tree analysis of broadband adoption in Australian households

Steven E. Stern, Shirley Gregor, Michael A. Martin, Sigi Goode, John Rolfe

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

6 Citations (Scopus)

Abstract

Broadband communication technologies offer households many opportunities, including greater access to education, health and government services, entertainment and social connectivity. Australia appears, however, to be lagging behind other nations in adopting broadband. This paper reports on a study of the relative importance of factors affecting broadband uptake and usage by Australian households. A large data set with 23,093 records was analysed using an innovative statistical technique known as classification tree analysis. Important adoption factors, in approximate order of importance, were: Frequency of Internet usage (indicating needs and benefits of use); Location, a factor likely to indicate, in part, the availability of services; Technophilia, a tendency to acquire technologies in general in the household; and Subscription to Pay TV. User needs and benefits, rather than cost, were found to be primary drivers.

Original language	English
Title of host publication	Proceedings of the 6th International Conference on Electronic Commerce, ICEC '04
Editors	M Janssen, H G Sol, R W Wagenaar
Place of Publication	New York
Publisher	Association for Computing Machinery (ACM)
Pages	451-460
Number of pages	10
Volume	60
ISBN (Print)	1581139306, 9781581139303
DOIs	https://doi.org/10.1145/1052220.1052278
Publication status	Published - 25 Mar 2004
Externally published	Yes
Event	6th International Conference on Electronic Commerce, ICEC04 - Delft, Netherlands Duration: 25 Oct 2004 → 27 Oct 2004

Conference

Conference	6th International Conference on Electronic Commerce, ICEC04
Country/Territory	Netherlands
City	Delft
Period	25/10/04 → 27/10/04

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10.1145/1052220.1052278

Cite this

Stern, S. E., Gregor, S., Martin, M. A., Goode, S., & Rolfe, J. (2004). A classification tree analysis of broadband adoption in Australian households. In M. Janssen, H. G. Sol, & R. W. Wagenaar (Eds.), Proceedings of the 6th International Conference on Electronic Commerce, ICEC '04 (Vol. 60, pp. 451-460). Association for Computing Machinery (ACM). https://doi.org/10.1145/1052220.1052278

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title = "A classification tree analysis of broadband adoption in Australian households",

abstract = "Broadband communication technologies offer households many opportunities, including greater access to education, health and government services, entertainment and social connectivity. Australia appears, however, to be lagging behind other nations in adopting broadband. This paper reports on a study of the relative importance of factors affecting broadband uptake and usage by Australian households. A large data set with 23,093 records was analysed using an innovative statistical technique known as classification tree analysis. Important adoption factors, in approximate order of importance, were: Frequency of Internet usage (indicating needs and benefits of use); Location, a factor likely to indicate, in part, the availability of services; Technophilia, a tendency to acquire technologies in general in the household; and Subscription to Pay TV. User needs and benefits, rather than cost, were found to be primary drivers.",

author = "Stern, {Steven E.} and Shirley Gregor and Martin, {Michael A.} and Sigi Goode and John Rolfe",

year = "2004",

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booktitle = "Proceedings of the 6th International Conference on Electronic Commerce, ICEC '04",

publisher = "Association for Computing Machinery (ACM)",

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note = "6th International Conference on Electronic Commerce, ICEC04 ; Conference date: 25-10-2004 Through 27-10-2004",

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Stern, SE, Gregor, S, Martin, MA, Goode, S & Rolfe, J 2004, A classification tree analysis of broadband adoption in Australian households. in M Janssen, HG Sol & RW Wagenaar (eds), Proceedings of the 6th International Conference on Electronic Commerce, ICEC '04. vol. 60, Association for Computing Machinery (ACM), New York, pp. 451-460, 6th International Conference on Electronic Commerce, ICEC04, Delft, Netherlands, 25/10/04. https://doi.org/10.1145/1052220.1052278

A classification tree analysis of broadband adoption in Australian households. / Stern, Steven E.; Gregor, Shirley; Martin, Michael A. et al.
Proceedings of the 6th International Conference on Electronic Commerce, ICEC '04. ed. / M Janssen; H G Sol; R W Wagenaar. Vol. 60 New York: Association for Computing Machinery (ACM), 2004. p. 451-460.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

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A classification tree analysis of broadband adoption in Australian households

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