Sven Brodmerkel


  • Bond University, Faculty of Society and Design

    4229 Gold Coast


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Personal profile

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist and copywriter in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses on the politics and ethics of new media technologies in the context of advertising and marketing. 

My research investigates the intersection between advertising, technology and popular culture. Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. My research is informed by critical approaches to branding and consumer participation, and therefore usually of qualitative nature.

Statement for HDR students

I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.


Education/Academic qualification

Political Science , PhD, University of Vechta


Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2003 2016

Advertising as device and bio-machinic event

Brodmerkel, S., 2016.

Research output: Contribution to conferencePaper

popular culture
2 Citations

Brand machines, sensory media and calculative culture

Brodmerkel, S. & Carah, N., 1 Jan 2016, United Kingdom: Palgrave Macmillan. 201 p.

Research output: Book/ReportBook

media system
audience participation
behavior control

Manuals of Masculinity 2.0

Brodmerkel, S., Sep 2016.

Research output: Contribution to conferencePaper

Breaching the code: Alcohol, Facebook and self-regulation

Carah, N., Brodmerkel, S. & Shaul, M., May 2015, Canberra: Foundation for Alcohol Research & Education. 44 p.

Research output: Book/ReportCommissioned report

Open Access
17 Citations

Brands and sociality: Alcohol branding, drinking culture and Facebook

Carah, N., Brodmerkel, S. & Hernandez, L., 2014, In : Convergence. 20, 3, p. 259-275 17 p.

Research output: Contribution to journalArticle



China’s development of cyber warfare doctrine: a conceptual and historical investigation.

Author: Fritz, J., 2015

Supervisor: Dellios, R. (Supervisor), Ferguson, J. (Supervisor), Brodmerkel, S. (Supervisor) & (Supervisor)

Student thesis: Doctoral Thesis


Playing with Movies: Film-to-Game Adaptation Form and Contexts

Author: Knight, S., 13 Oct 2018

Supervisor: Brand, J. (Supervisor) & Brodmerkel, S. (Supervisor)

Student thesis: Doctoral Thesis