Research Output per year
Personal profile
Research interests
I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.
My research focuses broadly on two interrelated areas:
1. 'Creative Cultures': the changing nature of professional creativity and workplace cultures in the advertising industry;
2. ' Brand Cultures': the practices, politics and ethics of new media technologies in the context of advertising and branding.
Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. Also, I am investigating the professional identity and creative cultures of the advertising industry in relation to various inequalities - gender, age, race. My research is informed by critical-interpretive approaches and therefore usually of qualitative nature.
Statement for HDR students
I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.
Education/Academic qualification
Political Science , PhD, University of Vechta
1998 → 2001
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Research Output
Critical perspectives on brand culture in the era of participatory and algorithmic media
Carah, N. & Brodmerkel, S., 9 Jan 2020, In : Sociology Compass. e12752.Research output: Contribution to journal › Article › Research › peer-review
Hitting the glass wall: Investigating everyday ageism in the advertising industry
Brodmerkel, S. & Barker, R., 8 Mar 2019, In : The Sociological Review. 67, 6Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Should brands “nudge us for good”? Towards a critique of neuroliberal corporate social responsibility.
Brodmerkel, S., 1 Feb 2019, In : Journal of Public Affairs. 19, 1, e1898.Research output: Contribution to journal › Article › Research › peer-review
Open Access
Advertising as device and bio-machinic event
Brodmerkel, S., 2016.Research output: Contribution to conference › Paper › Research › peer-review
Brand machines, sensory media and calculative culture
Brodmerkel, S. & Carah, N., 1 Jan 2016, United Kingdom: Palgrave Macmillan. 201 p.Research output: Book/Report › Book › Research › peer-review
9
Citations
(Scopus)
2
Downloads
(Pure)
Activities
Hitting the glass wall: investigating everyday ageism in the advertising industry
Sven Brodmerkel (Speaker)6 Jun 2018
Activity: Talk or presentation › Invited talk
The Promotional Culture of the Platform
Tom O'Regan (Organiser), Nicholas Carah (Organiser), Sven Brodmerkel (Organiser)29 Nov 2019
Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Other
Mundane Governance Conference
Sven Brodmerkel (Speaker)22 Nov 2017
Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Oral Presentation
Press / Media
AdNews investigation: Educators and students have their say
3/05/18
1 item of Media coverage
Press/Media: Expert Comment
Retailers using artificial intelligence to predict top price you'll pay
26/06/17
1 item of Media coverage
Press/Media: Expert Comment
Retailers using artificial intelligence to work out top price you'll pay
26/06/17
1 item of Media coverage
Press/Media: Expert Comment
Lies, deception and understanding Donald Trump
29/06/16
1 item of Media coverage
Press/Media: Expert Comment
Student theses
China’s development of cyber warfare doctrine: a conceptual and historical investigation.
Author: Fritz, J., 2015Supervisor: Dellios, R. (Supervisor), Ferguson, R. (Supervisor), Brodmerkel, S. (Supervisor) & Byrne, C. (Supervisor)
Student thesis: Doctoral Thesis
File
Playing with Movies: Film-to-Game Adaptation Form and Contexts
Author: Knight, S., 13 Oct 2018Supervisor: Brand, J. E. (Supervisor) & Brodmerkel, S. (Supervisor)
Student thesis: Doctoral Thesis
File
The usefulness of social media in crisis communication: How Vietnamese companies and stakeholders view social media engagement during crises.
Author: Ly-Le, T., 12 Oct 2019Supervisor: Mitchell, M. (Supervisor) & Brodmerkel, S. (Supervisor)
Student thesis: Doctoral Thesis
File