Sven Brodmerkel

Academic, Faculty of Society & Design

Phone+61 7 5595 4471
Emailsbrodmer@bond.edu.au

Bond University, Faculty of Society and Design
4229 Gold Coast
Australia

Research output per year

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Personal profile

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses broadly on two interrelated areas:

1. 'Creative Cultures': the changing nature of professional creativity and workplace cultures in the advertising industry;

2. ' Brand Cultures': the practices, politics and ethics of new media technologies in the context of advertising and branding.

Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. Also, I am investigating the professional identity and creative cultures of the advertising industry in relation to various inequalities - gender, age, race. My research is informed by critical-interpretive approaches and therefore usually of qualitative nature.

Statement for HDR students

I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.

Education/Academic qualification

Political Science , PhD, University of Vechta

1998 → 2001

Award Date: 16 Feb 2002

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Research Output

9 Paper
8 Article
2 Book
1 Commissioned report
1 More
- 1 Poster

Critical perspectives on brand culture in the era of participatory and algorithmic media

Carah, N. & Brodmerkel, S., 1 Feb 2020, In : Sociology Compass. 14, 2, e12752.

Research output: Contribution to journal › Article › Research › peer-review

Hitting the glass wall: Investigating everyday ageism in the advertising industry

Brodmerkel, S. & Barker, R., 1 Nov 2019, In : The Sociological Review. 67, 6, p. 1383-1399 17 p.

Research output: Contribution to journal › Article › Research › peer-review

Open Access

File

153 Downloads (Pure)

Should brands “nudge us for good”? Towards a critique of neuroliberal corporate social responsibility

Brodmerkel, S., 1 Feb 2019, In : Journal of Public Affairs. 19, 1, e1898.

Research output: Contribution to journal › Article › Research › peer-review

Open Access

Advertising as device and bio-machinic event

Brodmerkel, S., 2016.

Research output: Contribution to conference › Paper › Research › peer-review

Brand machines, sensory media and calculative culture

Brodmerkel, S. & Carah, N., 1 Jan 2016, United Kingdom: Palgrave Macmillan. 201 p.

Research output: Book/Report › Book › Research › peer-review

9 Citations (Scopus)

2 Downloads (Pure)

Activities

3 Participating in a conference, workshop, ...
1 Invited talk

Hitting the glass wall: investigating everyday ageism in the advertising industry

Sven Brodmerkel (Speaker)

6 Jun 2018

Activity: Talk or presentation › Invited talk

International Communication Association (ICA) Preconference

Marilyn Mitchell (Participant) & Sven Brodmerkel (Participant)

20 May 2020 → 27 May 2020

Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Oral Presentation

The Promotional Culture of the Platform

Tom O'Regan (Organiser), Nicholas Carah (Organiser) & Sven Brodmerkel (Organiser)

29 Nov 2019

Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Other