I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist and copywriter in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses on the politics and ethics of new media technologies in the context of advertising and marketing. 

My research investigates the intersection between advertising, technology and popular culture. Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. My research is informed by critical approaches to branding and consumer participation, and therefore usually of qualitative nature.

I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.