Sven Brodmerkel


  • Bond University, Faculty of Society and Design

    4229 Gold Coast


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Personal profile

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist and copywriter in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses on the politics and ethics of new media technologies in the context of advertising and marketing. 

My research investigates the intersection between advertising, technology and popular culture. Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. My research is informed by critical approaches to branding and consumer participation, and therefore usually of qualitative nature.

Statement for HDR students

I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.


Education/Academic qualification

Political Science , PhD, University of Vechta


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Research Output 2003 2019

74 Downloads (Pure)

Hitting the glass wall: Investigating everyday ageism in the advertising industry

Brodmerkel, S. & Barker, R., 8 Mar 2019, In : The Sociological Review. 67, 6

Research output: Contribution to journalArticleResearchpeer-review

Open Access
advertising industry
industry research
work culture

Should brands “nudge us for good”? Towards a critique of neuroliberal corporate social responsibility.

Brodmerkel, S., 1 Feb 2019, In : Journal of Public Affairs. 19, 1, e1898.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
social responsibility

Advertising as device and bio-machinic event

Brodmerkel, S., 2016.

Research output: Contribution to conferencePaperResearchpeer-review

popular culture
8 Citations (Scopus)
2 Downloads (Pure)

Brand machines, sensory media and calculative culture

Brodmerkel, S. & Carah, N., 1 Jan 2016, United Kingdom: Palgrave Macmillan. 201 p.

Research output: Book/ReportBookResearchpeer-review

media system
audience participation
behavior control

Manuals of Masculinity 2.0

Brodmerkel, S., Sep 2016.

Research output: Contribution to conferencePaperResearchpeer-review

Activities 2017 2018

  • 1 Participating in a conference, workshop, ...
  • 1 Invited talk

Hitting the glass wall: investigating everyday ageism in the advertising industry

Sven Brodmerkel (Speaker)
6 Jun 2018

Activity: Talk or presentationInvited talk

Mundane Governance Conference

Sven Brodmerkel (Speaker)
22 Nov 2017

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...Oral Presentation

Student theses

China’s development of cyber warfare doctrine: a conceptual and historical investigation.

Author: Fritz, J., 2015

Supervisor: Dellios, R. (Supervisor), Ferguson, R. (Supervisor), Brodmerkel, S. (Supervisor) & Byrne, C. (Supervisor)

Student thesis: Doctoral Thesis


Playing with Movies: Film-to-Game Adaptation Form and Contexts

Author: Knight, S., 13 Oct 2018

Supervisor: Brand, J. E. (Supervisor) & Brodmerkel, S. (Supervisor)

Student thesis: Doctoral Thesis