Research Output per year
Personal profile
Research interests
I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist and copywriter in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.
My research focuses on the politics and ethics of new media technologies in the context of advertising and marketing.
My research investigates the intersection between advertising, technology and popular culture. Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. My research is informed by critical approaches to branding and consumer participation, and therefore usually of qualitative nature.
Statement for HDR students
I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.
Education/Academic qualification
Political Science , PhD, University of Vechta
1998 → 2001
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Research Output 2003 2019
Hitting the glass wall: Investigating everyday ageism in the advertising industry
Brodmerkel, S. & Barker, R., 8 Mar 2019, In : The Sociological Review. 67, 6Research output: Contribution to journal › Article › Research › peer-review
Should brands “nudge us for good”? Towards a critique of neuroliberal corporate social responsibility.
Brodmerkel, S., 1 Feb 2019, In : Journal of Public Affairs. 19, 1, e1898.Research output: Contribution to journal › Article › Research › peer-review
Advertising as device and bio-machinic event
Brodmerkel, S., 2016.Research output: Contribution to conference › Paper › Research › peer-review
Brand machines, sensory media and calculative culture
Brodmerkel, S. & Carah, N., 1 Jan 2016, United Kingdom: Palgrave Macmillan. 201 p.Research output: Book/Report › Book › Research › peer-review
Manuals of Masculinity 2.0
Brodmerkel, S., Sep 2016.Research output: Contribution to conference › Paper › Research › peer-review
Activities 2017 2018
Hitting the glass wall: investigating everyday ageism in the advertising industry
Sven Brodmerkel (Speaker)Activity: Talk or presentation › Invited talk
Mundane Governance Conference
Sven Brodmerkel (Speaker)Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Oral Presentation
Student theses
China’s development of cyber warfare doctrine: a conceptual and historical investigation.
Author: Fritz, J., 2015Supervisor: Dellios, R. (Supervisor), Ferguson, R. (Supervisor), Brodmerkel, S. (Supervisor) & Byrne, C. (Supervisor)
Student thesis: Doctoral Thesis
Playing with Movies: Film-to-Game Adaptation Form and Contexts
Author: Knight, S., 13 Oct 2018Supervisor: Brand, J. E. (Supervisor) & Brodmerkel, S. (Supervisor)
Student thesis: Doctoral Thesis
The usefulness of social media in crisis communication: How Vietnamese companies and stakeholders view social media engagement during crises.
Author: Ly-Le, T., 12 Oct 2019Supervisor: Mitchell, M. (Supervisor) & Brodmerkel, S. (Supervisor)
Student thesis: Doctoral Thesis