Photo of Sven Brodmerkel

Sven Brodmerkel

Dr

  • Bond University, Faculty of Society and Design

    4229 Gold Coast

    Australia

20032020

Research output per year

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Personal profile

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses broadly on two interrelated areas:

1. 'Creative Cultures': the changing nature of professional creativity and workplace cultures in the advertising industry;

2. ' Brand Cultures': the practices, politics and ethics of new media technologies in the context of advertising and branding. 

Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. Also, I am investigating the professional identity and creative cultures of the advertising industry in relation to various inequalities - gender, age, race. My research is informed by critical-interpretive approaches and therefore usually of qualitative nature.

Statement for HDR students

I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.

 

Education/Academic qualification

Political Science , PhD, University of Vechta

19982001

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Research Output

Critical perspectives on brand culture in the era of participatory and algorithmic media

Carah, N. & Brodmerkel, S., 9 Jan 2020, In : Sociology Compass. e12752.

Research output: Contribution to journalArticleResearchpeer-review

  • Hitting the glass wall: Investigating everyday ageism in the advertising industry

    Brodmerkel, S. & Barker, R., 8 Mar 2019, In : The Sociological Review. 67, 6

    Research output: Contribution to journalArticleResearchpeer-review

    Open Access
    File
  • 115 Downloads (Pure)

    Should brands “nudge us for good”? Towards a critique of neuroliberal corporate social responsibility.

    Brodmerkel, S., 1 Feb 2019, In : Journal of Public Affairs. 19, 1, e1898.

    Research output: Contribution to journalArticleResearchpeer-review

    Open Access
  • Advertising as device and bio-machinic event

    Brodmerkel, S., 2016.

    Research output: Contribution to conferencePaperResearchpeer-review

  • Brand machines, sensory media and calculative culture

    Brodmerkel, S. & Carah, N., 1 Jan 2016, United Kingdom: Palgrave Macmillan. 201 p.

    Research output: Book/ReportBookResearchpeer-review

  • 9 Citations (Scopus)
    2 Downloads (Pure)

    Activities

    • 2 Participating in a conference, workshop, ...
    • 1 Invited talk

    Hitting the glass wall: investigating everyday ageism in the advertising industry

    Sven Brodmerkel (Speaker)
    6 Jun 2018

    Activity: Talk or presentationInvited talk

    The Promotional Culture of the Platform

    Tom O'Regan (Organiser), Nicholas Carah (Organiser), Sven Brodmerkel (Organiser)
    29 Nov 2019

    Activity: Participating in or organising an eventParticipating in a conference, workshop, ...Other

    Mundane Governance Conference

    Sven Brodmerkel (Speaker)
    22 Nov 2017

    Activity: Participating in or organising an eventParticipating in a conference, workshop, ...Oral Presentation

    Press / Media

    AdNews investigation: Educators and students have their say

    Sven Brodmerkel

    3/05/18

    1 item of Media coverage

    Press/Media: Expert Comment

    HAVE WE GOT A PRICE FOR YOU

    Sven Brodmerkel

    20/07/17

    1 item of Media coverage

    Press/Media: Expert Comment

    Retailers using artificial intelligence to predict top price you'll pay

    Sven Brodmerkel

    26/06/17

    1 item of Media coverage

    Press/Media: Expert Comment

    Retailers using artificial intelligence to work out top price you'll pay

    Sven Brodmerkel

    26/06/17

    1 item of Media coverage

    Press/Media: Expert Comment

    Lies, deception and understanding Donald Trump

    Sven Brodmerkel

    29/06/16

    1 item of Media coverage

    Press/Media: Expert Comment

    Student theses

    China’s development of cyber warfare doctrine: a conceptual and historical investigation.

    Author: Fritz, J., 2015

    Supervisor: Dellios, R. (Supervisor), Ferguson, R. (Supervisor), Brodmerkel, S. (Supervisor) & Byrne, C. (Supervisor)

    Student thesis: Doctoral Thesis

    File

    Playing with Movies: Film-to-Game Adaptation Form and Contexts

    Author: Knight, S., 13 Oct 2018

    Supervisor: Brand, J. E. (Supervisor) & Brodmerkel, S. (Supervisor)

    Student thesis: Doctoral Thesis

    File