Photo of Sven Brodmerkel

Sven Brodmerkel

Dr

  • Bond University, Faculty of Society and Design

    4229 Gold Coast

    Australia

20032020

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Personal profile

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses broadly on two interrelated areas:

1. 'Creative Cultures': the changing nature of professional creativity and workplace cultures in the advertising industry;

2. ' Brand Cultures': the practices, politics and ethics of new media technologies in the context of advertising and branding. 

Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. Also, I am investigating the professional identity and creative cultures of the advertising industry in relation to various inequalities - gender, age, race. My research is informed by critical-interpretive approaches and therefore usually of qualitative nature.

Statement for HDR students

I am taking expressions of interests from potential HDR candidates in research areas exploring advertising and branding in the context of new media technologies, advertising history, and research that investigates advertising workplace cultures and/or cultural labour in the creative industries in general.

 

Education/Academic qualification

Political Science , PhD, University of Vechta

19982001

Award Date: 16 Feb 2002

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