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• The role of socio-cognitive mindfulness and spiritual materialism in product decisions: personality type as the moderator

  Kassab, M. (Author), Roy, R. (Supervisor) & Kumar, K. (Supervisor), 28 Nov 2024

  Student thesis: Master's Thesis

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• You WON! How Rewards Affect Intrinsic Motivation and Self-brand Connections in Gamified Marketing Implementations.

  Mehrotra, V. (Author), Kumar, K. (Supervisor) & Roy, R. (Supervisor), 2 Dec 2022

  Student thesis: Doctoral Thesis

  File