Research output per year
Research output per year
Search results
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2015
Exploring the Role of Social Visibility and Goal Framing in PWYW Pricing
Roy, R., Sharma, P. & Rabbanee, F. K., 2015, ACR Conference Proceedings: Asia-Pacific Advances in Consumer Research. Wen Wan, E. & Zhang, M. (eds.). Duluth, MN: Association for Consumer Research, Vol. 11. p. 238-239 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Open Access -
2011
A heterogeneous perspective of brand community
Roy, R., Phau, I. & Lee, T., Jul 2011, The 12th SGBED Conference Proceedings: Building Capabilities for Sustainable Global Business: Balancing Corporate Success & Social Good. Seshadri, S. & Kong Chian, L. (eds.). p. 1423-1432 10 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Open Access -
2009
Regulatory focus and alternative processing conditions: Attribute importance versus attribute ease of imagibility
Roy, R., 2009, Developments in Marketing Science, Volume XXXII: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Robinson, Jr., L. (ed.). Springer, p. 226-229 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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2008
Regulatory fit and evaluation mode: Feeling right about hedonic and utilitarian consumption
Roy, R. & Ng, S., 2008, The Proceedings of the Society for Consumer Psychology 2008 Winter Conference. Cronley, M. L. & Nayakankuppam, D. (eds.). New Orleans, p. 306-308 3 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review