Rajat Roy
  • Bond University, Bond Business School

    4229 Gold Coast

    Australia

Accepting PhD Students

Calculated based on number of publications stored in Pure and citations from Scopus
20062024

Research activity per year

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Conference contribution

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  • 2015

    Exploring the Role of Social Visibility and Goal Framing in PWYW Pricing

    Roy, R., Sharma, P. & Rabbanee, F. K., 2015, ACR Conference Proceedings: Asia-Pacific Advances in Consumer Research. Wen Wan, E. & Zhang, M. (eds.). Duluth, MN: Association for Consumer Research, Vol. 11. p. 238-239 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

    Open Access
  • 2011

    A heterogeneous perspective of brand community

    Roy, R., Phau, I. & Lee, T., Jul 2011, The 12th SGBED Conference Proceedings: Building Capabilities for Sustainable Global Business: Balancing Corporate Success & Social Good. Seshadri, S. & Kong Chian, L. (eds.). p. 1423-1432 10 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

    Open Access
  • 2009

    Regulatory focus and alternative processing conditions: Attribute importance versus attribute ease of imagibility

    Roy, R., 2009, Developments in Marketing Science, Volume XXXII: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Robinson, Jr., L. (ed.). Springer, p. 226-229 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

  • 2008

    Regulatory fit and evaluation mode: Feeling right about hedonic and utilitarian consumption

    Roy, R. & Ng, S., 2008, The Proceedings of the Society for Consumer Psychology 2008 Winter Conference. Cronley, M. L. & Nayakankuppam, D. (eds.). New Orleans, p. 306-308 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

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