I obtained my PhD in marketing from Nanyang Business School in Singapore.

I have published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology, presented at leading global conferences and served as  session chairs for Association for Consumer Research and ANZMAC. I have been invited as a speaker to reputed universities including University of Queensland, The University of Sydney, University of Western Australia and Chiba University of Commerce, Japan. Currently, I sit on the editorial board of the Journal of Business Research, European Journal of Marketing and International Journal of Advertising. I have also received several extrenal and internal research grants.  I was the Business School nominee for the 2018  Vice Chancellor Research Excellence Awards.

I have taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius, at both undergraduate and postgraduate levels. I also have prior experience with running blended learning and fully online courses and student supervision for research projects at undergraduate and post graduate levels. I also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.