Photo of Rajat Roy
  • Bond University, Bond Business School

    4229 Gold Coast

    Australia

Accepting PhD Students

  • 256 Citations
  • 11 h-Index
20062020

Research output per year

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Personal profile

Research interests

I obtained my PhD in marketing from Nanyang Business School in Singapore.

I have published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology, presented at leading global conferences and served as  session chairs for Association for Consumer Research and ANZMAC. I have been invited as a speaker to reputed universities including University of Queensland, The University of Sydney, University of Western Australia and Chiba University of Commerce, Japan. Currently, I sit on the editorial board of the Journal of Business Research, European Journal of Marketing and International Journal of Advertising. I have also received several extrenal and internal research grants.  I was the Business School nominee for the 2018  Vice Chancellor Research Excellence Awards.

I have taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius, at both undergraduate and postgraduate levels. I also have prior experience with running blended learning and fully online courses and student supervision for research projects at undergraduate and post graduate levels. I also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

 

Education/Academic qualification

Business, PhD

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Research Output

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

Rabbanee, F., Roy, R. & Spence, M. T., 18 May 2020, In : European Journal of Marketing. 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
  • 2 Downloads (Pure)

    Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

    Sharma, P., Roy, R. & Rabbanee, F. K., 1 Mar 2020, In : Journal of Business Research. 109, p. 88-100 13 p.

    Research output: Contribution to journalArticleResearchpeer-review

  • The Karma of Consumption: Role of Materialism in the Pursuit of Life Satisfaction

    Roy, R., Rabbanee, F. K., Roy Chaudhuri, H. & Menon, P., 6 Jan 2020, In : European Journal of Marketing. 54, 1, p. 168-189 22 p.

    Research output: Contribution to journalArticleResearchpeer-review

    Open Access
    File
  • 57 Downloads (Pure)

    When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge

    Das, G., Roy, R. & Naidoo, V., 20 May 2020, In : Journal of Business Research. 116, 20, p. 60-67 8 p.

    Research output: Contribution to journalArticleResearchpeer-review

  • An introduction to the special issue on the past, present and future research on deliberate lookalikes

    Davcik, N. S., Sharma, P., Chan, R. & Roy, R., 16 Sep 2019, In : Journal of Product and Brand Management. 28, 6, p. 701-706 6 p.

    Research output: Contribution to journalArticleResearchpeer-review

    Open Access
    File
  • 99 Downloads (Pure)

    Activities

    Journal of Product and Brand Management (Journal)

    Rajat Roy (Reviewer)
    2018 → …

    Activity: Publication peer-review and editorial workEditorial Board Member

    Australian and New Zealand Marketing Academy Conference 2017 (Event)

    Rajat Roy (Reviewer)
    2017 → …

    Activity: Publication peer-review and editorial workPeer-review

    International Journal of Advertising (Journal)

    Rajat Roy (Reviewer)
    2017 → …

    Activity: Publication peer-review and editorial workEditorial Board Member

    Association for Consumer Research North America Conference 2017 (Event)

    Rajat Roy (Reviewer)
    2017 → …

    Activity: Publication peer-review and editorial workPeer-review

    Australian and New Zealand Marketing Academy Conference 2017

    Rajat Roy (Participant)
    2017 → …

    Activity: Participating in or organising an eventParticipating in a conference, workshop, ...Other

    Press / Media

    Drop it like it’s hot

    Rajat Roy

    2/11/13

    1 Media contribution

    Press/Media: Expert Comment

    Born to be wild . . . well, at age 40-plus they are

    Rajat Roy

    7/09/13

    1 Media contribution

    Press/Media: Expert Comment

    Four wheels good but two wheels better ... for a mid-life crisis

    Rajat Roy

    7/09/13

    1 Media contribution

    Press/Media: Expert Comment

    Families out- shopping their single mates online

    Rajat Roy

    31/08/12

    1 Media contribution

    Press/Media: Expert Comment

    Dads short changed on gifts this father’s day

    Rajat Roy

    27/08/12

    1 Media contribution

    Press/Media: Expert Comment