Research Output per year
Personal profile
Research interests
I obtained my PhD in marketing from Nanyang Business School in Singapore.
I have published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology, presented at leading global conferences and served as session chairs for Association for Consumer Research and ANZMAC. I have been invited as a speaker to reputed universities including University of Queensland, The University of Sydney, University of Western Australia and Chiba University of Commerce, Japan. Currently, I sit on the editorial board of the Journal of Business Research, European Journal of Marketing and International Journal of Advertising. I have also received several extrenal and internal research grants. I was the Business School nominee for the 2018 Vice Chancellor Research Excellence Awards.
I have taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius, at both undergraduate and postgraduate levels. I also have prior experience with running blended learning and fully online courses and student supervision for research projects at undergraduate and post graduate levels. I also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.
Education/Academic qualification
Business, PhD
Award Date: 5 Nov 2008
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
Rabbanee, F., Roy, R. & Spence, M. T., 18 May 2020, In : European Journal of Marketing. 54, 6, p. 1407-1431 25 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
Sharma, P., Roy, R. & Rabbanee, F. K., 1 Mar 2020, In : Journal of Business Research. 109, p. 88-100 13 p.Research output: Contribution to journal › Article › Research › peer-review
The Karma of Consumption: Role of Materialism in the Pursuit of Life Satisfaction
Roy, R., Rabbanee, F. K., Roy Chaudhuri, H. & Menon, P., 6 Jan 2020, In : European Journal of Marketing. 54, 1, p. 168-189 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
1
Citation
(Scopus)
75
Downloads
(Pure)
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
Das, G., Roy, R. & Spence, M. T., 18 Jul 2020, In : Psychology and Marketing.Research output: Contribution to journal › Article › Research › peer-review
When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge
Das, G., Roy, R. & Naidoo, V., Aug 2020, In : Journal of Business Research. 116, 20, p. 60-67 8 p.Research output: Contribution to journal › Article › Research › peer-review
Activities
Journal of Product and Brand Management (Journal)
Rajat Roy (Reviewer)2018 → …
Activity: Publication peer-review and editorial work › Editorial Board Member
International Journal of Advertising (Journal)
Rajat Roy (Reviewer)2017 → …
Activity: Publication peer-review and editorial work › Editorial Board Member
European Journal of Marketing (Journal)
Rajat Roy (Reviewer)2016 → …
Activity: Publication peer-review and editorial work › Peer-review
International Journal of Advertising (Journal)
Rajat Roy (Reviewer)2016 → …
Activity: Publication peer-review and editorial work › Peer-review
The determinants of consumer responses in the LGBT community: An exploratory study of LGBT marketing in the context of New Zealand and USA advertisements
Rajat Roy (Examiner)2016 → …
Activity: Examination › Thesis Examination
Press / Media
Born to be wild . . . well, at age 40-plus they are
7/09/13
1 Media contribution
Press/Media: Expert Comment
Four wheels good but two wheels better ... for a mid-life crisis
7/09/13
1 Media contribution
Press/Media: Expert Comment
Families out- shopping their single mates online
31/08/12
1 Media contribution
Press/Media: Expert Comment
Dads short changed on gifts this father’s day
27/08/12
1 Media contribution
Press/Media: Expert Comment