Research output per year
Research output per year
Personal profile
Research interests
Dr. Rajat Roy is an Associate Professor of Marketing at Bond Business School, Australia. He has published extensively in prestigious marketing journals such as Journal of Consumer Psychology, European Journal of Marketing, Journal of Business Research, Journal of Advertising, Psychology & Marketing amongst others. Rajat has served as session chairs in global and Australian marketing conferences and attended invited talks across reputable universities in Australia, Japan, Singapore and India. Rajat currently serves the academe through his role as an Associate Editor, Guest Editor and as an editorial board member of Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, Psychology & Marketing and International Journal of Advertising. Rajat has also played an active role in mentoring early career and senior researchers, mainly by conducting global trainings in experimental design for faculty and students.
Rajat has also taught a number of marketing subjects in Australia and Asia. His leadership in teaching is evidenced through his role as a lead educator and managing the teaching team to deliver high student satisfaction. Rajat has won several teaching and research awards and headed positions like Deputy Chair of Strategic Review board, peer review of teaching coach in his career. His interaction with the wider community is evidenced through various expert commentaries in a range of media such as newspaper, television and online channels. Rajat has also successfully consulted industry clients like Mercedes Benz, United States Studies Centre and recently contributed to the Australian Federal Government consultation paper on research commercialisation. Rajat has been named as the top 60 global scholars in advertising.
Education/Academic qualification
Business, PhD
Award Date: 5 Nov 2008
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Research output
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Australia has committed $1.6 billion to help research projects become commercialised. Here’s what the money will do
Roy, R. & Naidoo, V., 4 Apr 2022, In: The Conversation.Research output: Contribution to journal › Online Resource › Professional
Open Access -
Buy now, pay later: Apple will now lend you money to keep you spending and expand its empire
Roy, R., 8 Jun 2022, In: The Conversation.Research output: Contribution to journal › Online Resource › Professional
Open Access -
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, F., Roy, R. & Sharma, P., Mar 2022, In: Journal of Business Research. 141, p. 13-25 13 p.Research output: Contribution to journal › Article › Research › peer-review
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Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment
Naidoo, V., Roy, R., Rabbanee, F. & Wu, T., 13 Jun 2022, (E-pub ahead of print) In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › Research › peer-review
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, F., Sharma, P., Kingshott, R. & Roy, R., 28 Jun 2022, In: Journal of Product and Brand Management. 31, 6, p. 870-885 16 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile11 Downloads (Pure)
Activities
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Enhancing Chatbot Effectiveness: The role of anthropomorphic conversational styles and time orientationE
Rajat Roy (Speaker)
9 Mar 2022Activity: Talk or presentation › Invited talk
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Journal of Creative Communications (Journal)
Rajat Roy (Editor in chief) & Yangsun Hong (Editor in chief)
31 Jul 2022 → 1 Jul 2023Activity: Publication peer-review and editorial work › Guest Editor
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Journal of Consumer Marketing (Journal)
Rajat Roy (Reviewer)
30 May 2022Activity: Publication peer-review and editorial work › Editorial Board Member
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Psychology and Marketing (Journal)
Rajat Roy (Reviewer)
28 Feb 2022Activity: Publication peer-review and editorial work › Editorial Board Member
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MSI's Alden G. Clayton Doctoral Dissertation Proposal Competition (Event)
Rajat Roy (Reviewer)
26 Feb 2022 → …Activity: Publication peer-review and editorial work › Peer-review
Press / Media
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News from the world of education - August 13, 2021
13/08/21
1 item of Media coverage
Press/Media: Expert Comment
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FROM MANUSCRIPT TO A SUCCESSFUL JOURNAL PUBLICATION
24/03/21
1 Media contribution
Press/Media: Expert Comment
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7 Business NOW! Marketing and Consumer Behaviour
27/09/20
1 Media contribution
Press/Media: Expert Comment
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