• Bond University, Bond Business School

    4229 Gold Coast

    Australia

Accepting PhD Students

  • 221 Citations
  • 10 h-Index
20062020
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Personal profile

Research interests

I obtained my PhD in marketing from Nanyang Business School in Singapore.

I have published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology, presented at leading global conferences and served as  session chairs for Association for Consumer Research and ANZMAC. I have been invited as a speaker to reputed universities including University of Queensland, The University of Sydney, University of Western Australia and Chiba University of Commerce, Japan. Currently, I sit on the editorial board of the Journal of Business Research, European Journal of Marketing and International Journal of Advertising. I have also received several extrenal and internal research grants.  I was the Business School nominee for the 2018  Vice Chancellor Research Excellence Awards.

I have taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius, at both undergraduate and postgraduate levels. I also have prior experience with running blended learning and fully online courses and student supervision for research projects at undergraduate and post graduate levels. I also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

 

Education/Academic qualification

Business, PhD

Fingerprint Dive into the research topics where Rajat Roy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Pricing Business & Economics
Regulatory focus Business & Economics
Reference price Business & Economics
Scarcity Business & Economics
Regulatory fit Business & Economics
Evaluation Business & Economics
Purchase Business & Economics
Purchase intention Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2020

53 Downloads (Pure)

An introduction to the special issue on the past, present and future research on deliberate lookalikes

Davcik, N. S., Sharma, P., Chan, R. & Roy, R., 16 Sep 2019, In : Journal of Product and Brand Management. 28, 6, p. 701-706 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Managers
World Wide Web
Design methodology
Imitation
Data base
10 Downloads (Pure)

Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions

Togawa, T., Ishii, H., Onzo, N. & Roy, R., 22 Nov 2019, In : Marketing Intelligence and Planning. 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Emotion
Mindset
Purchase
Impulse
Pleasure

How self-construal guides preference for partitioned versus combined pricing

Das, G. & Roy, R., 1 Aug 2019, In : Journal of Business Research. 101, p. 152-160 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Self-construal
Pricing
Attractiveness
Purchase intention
Experiment

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

Sharma, P., Roy, R. & Rabbanee, F. K., 10 Dec 2019, In : Journal of Business Research. 109, p. 88-100 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Crowding
Time pressure
Pricing
Direct effect
Indirect effects
11 Downloads (Pure)

The Karma of Consumption: Role of Materialism in the Pursuit of Life Satisfaction

Roy, R., Rabbanee, F. K., Roy Chaudhuri, H. & Menon, P., 22 Nov 2019, In : European Journal of Marketing. 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Materialism
Life satisfaction
Social comparison
Experiment
Managers

Activities 2011 2018

Journal of Product and Brand Management (Journal)

Rajat Roy (Reviewer)
2018 → …

Activity: Publication peer-review and editorial workEditorial Board Member

Association for Consumer Research North America Conference 2017 (Event)

Rajat Roy (Reviewer)
2017 → …

Activity: Publication peer-review and editorial workPeer-review

Australian and New Zealand Marketing Academy Conference 2017 (Event)

Rajat Roy (Reviewer)
2017 → …

Activity: Publication peer-review and editorial workPeer-review

Australian and New Zealand Marketing Academy Conference 2017

Rajat Roy (Participant)
2017 → …

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...Other

International Journal of Advertising (Journal)

Rajat Roy (Reviewer)
2017 → …

Activity: Publication peer-review and editorial workEditorial Board Member

Press / Media

Drop it like it’s hot

Rajat Roy

2/11/13

1 Media contribution

Press/Media: Expert Comment

Born to be wild . . . well, at age 40-plus they are

Rajat Roy

7/09/13

1 Media contribution

Press/Media: Expert Comment

Four wheels good but two wheels better ... for a mid-life crisis

Rajat Roy

7/09/13

1 Media contribution

Press/Media: Expert Comment

Families out- shopping their single mates online

Rajat Roy

31/08/12

1 Media contribution

Press/Media: Expert Comment

Dads short changed on gifts this father’s day

Rajat Roy

27/08/12

1 Media contribution

Press/Media: Expert Comment