• Bond University, Bond Business School

    4229 Gold Coast


Accepting PhD Students

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Research activity per year

Personal profile

Research interests

Dr. Rajat Roy is an Associate Professor of Marketing at Bond Business School, Australia. He has published extensively in prestigious marketing journals (FT 50, ABDC ranked A*/A) such as Journal of Consumer Psychology, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Journal of Advertising, Psychology & Marketing amongst others. Rajat has served as session chairs in global and Australian marketing conferences and attended invited talks across reputed universities in Australia, UK, Japan, Singapore and India. Rajat currently serves the academe through his role as Senior Associate Editor, Associate Editor, Guest Editor and as an editorial board member of several prestigious marketing journals. He also serves as an ARC reviewer. Rajat has won several accolades like outstanding reviewer award, best paper award and recognised amongst top 60 advertising researchers in the world. Rajat has successfully secured industry and government funding for his research. Rajat plays an active role in mentoring early career and senior researchers, mainly by conducting global trainings in experimental design for faculty and students. He has supervised several HDR students.

 Rajat has taught a number of marketing subjects in Australia and Asia. His leadership in teaching is evidenced through his role as a lead educator and managing the teaching team to deliver high student satisfaction. Rajat currently co-leads the GAPS research pillar at BBS and headed previous positions like Deputy Chair of Strategic Review board, peer review of teaching coach in his career. His interaction with the wider community is evidenced through various expert commentaries in a range of media such as newspaper, television, online channels and as a keynote speaker. Rajat has successfully consulted industry clients like Mercedes Benz, United States Studies Centre and recently contributed to the Australian Federal Government consultation paper on research commercialisation. 


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Business, PhD

Award Date: 5 Nov 2008


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