• Bond University, Bond Business School

    4229 Gold Coast

    Australia

Accepting PhD Students

  • 149 Citations
  • 8 h-Index
20062019
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Personal profile

Research interests

I obtained my PhD in marketing from Nanyang Business School in Singapore.

I have published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology, presented at leading global conferences and served as  session chairs for Association for Consumer Research and ANZMAC. I have been invited as a speaker to reputed universities including University of Queensland, The University of Sydney, University of Western Australia and Chiba University of Commerce, Japan. Currently, I sit on the editorial board of the Journal of Business Research, European Journal of Marketing and International Journal of Advertising. I have also received several extrenal and internal research grants.  I was the Business School nominee for the 2018  Vice Chancellor Research Excellence Awards.

I have taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius, at both undergraduate and postgraduate levels. I also have prior experience with running blended learning and fully online courses and student supervision for research projects at undergraduate and post graduate levels. I also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

 

Education/Academic qualification

Business, PhD

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2019

How self-construal guides preference for partitioned versus combined pricing

Das, G. & Roy, R., 24 Apr 2019, In : Journal of Business Research. 101, p. 152-160 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Self-construal
Pricing
Attractiveness
Purchase intention
Experiment
Open Access
Psychology
Internal-External Control
Individuality
Ovary
Surveys and Questionnaires
6 Citations (Scopus)

Customer engagement behavior in individualistic and collectivistic markets

Roy, S. K., Balaji, M. S., Soutar, G., Lassar, W. M. & Roy, R., 1 May 2018, In : Journal of Business Research. 86, p. 281-290 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Customer engagement
Fairness
Net present value
Developing economies
China

When Does Perceived Hardness Affect Consumers’ Judgments: A Conceptual Replication of Krishna and Morrin (2008)

Togawa, T., Ishii, H., Park, J. & Roy, R., 11 Dec 2018, In : Journal of Marketing Behavior. 3, 3, p. 241-249 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Replication
Water quality
Drinks
Construal level theory
Experiment

Distancing from the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations

Roy, R. & Chatterjee, S., 2017.

Research output: Contribution to conferenceAbstractResearchpeer-review

Envy
Brand evaluation

Activities 2011 2018

Journal of Product and Brand Management (Journal)

Rajat Roy (Reviewer)
2018 → …

Activity: Publication peer-review and editorial workEditorial Board Member

Theory and Practice of Experimental Design

Rajat Roy (Speaker)
13 Jul 2018

Activity: Talk or presentationInvited talk

Australian and New Zealand Marketing Academy Conference 2017

Rajat Roy (Participant)
2017 → …

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...Other

Association for Consumer Research North America Conference 2017 (Event)

Rajat Roy (Reviewer)
2017 → …

Activity: Publication peer-review and editorial workPeer-review

Press / Media

Drop it like it’s hot

Rajat Roy

2/11/13

1 media contribution

Press/Media: Expert Comment

Born to be wild . . . well, at age 40-plus they are

Rajat Roy

7/09/13

1 media contribution

Press/Media: Expert Comment

Four wheels good but two wheels better ... for a mid-life crisis

Rajat Roy

7/09/13

1 media contribution

Press/Media: Expert Comment

Families out- shopping their single mates online

Rajat Roy

31/08/12

1 media contribution

Press/Media: Expert Comment

Dads short changed on gifts this father’s day

Rajat Roy

27/08/12

1 media contribution

Press/Media: Expert Comment