Rafi Chowdhury


  • Bond University, Bond Business School

    4229 Gold Coast


Accepting PhD Students

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Personal profile

Research interests

My research interests are in the broad areas of ethical consumption, consumer social responsibility and marketing/advertising ethics. I am interested in examining the role of moral emotions, culture/values and religiosity/spirituality in these domains. I have published a number of articles on consumer ethics in the Journal of Business Ethics. I have also published in the Journal of Business Research and the Journal of Advertising.

Statement for HDR students

I am interested in supervising students that have research interests in ethical consumption and marketing/advertising ethics.

A list of possible (but not exhaustive) topics includes:

  • Consumers' perceptions of and willingness to purchase 'fair trade' products
  • Factors that influence consumers to engage in pro-social activities
  • Antecedents of anti-consumption values
  • 'Green' marketing
  • Consumer social responsibility

Education/Academic qualification

Marketing, PhD, University of Alberta

… → 2006

Award Date: 29 Jan 2006

External positions

University of Wollongong


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