Research output per year
Research output per year
Personal profile
Research interests
My research interests are in the broad areas of ethical consumption, consumer social responsibility and marketing/advertising ethics. I am interested in examining the role of moral emotions, culture/values and religiosity/spirituality in these domains. I have published a number of articles on consumer ethics in the Journal of Business Ethics. I have also published in the Journal of Business Research and the Journal of Advertising.
Statement for HDR students
I am interested in supervising students that have research interests in ethical consumption and marketing/advertising ethics.
A list of possible (but not exhaustive) topics includes:
- Consumers' perceptions of and willingness to purchase 'fair trade' products
- Factors that influence consumers to engage in pro-social activities
- Antecedents of anti-consumption values
- 'Green' marketing
- Consumer social responsibility
Education/Academic qualification
Marketing, PhD, University of Alberta
… → 2006
Award Date: 29 Jan 2006
External positions
University of Wollongong
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Religious but not ethical: The effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers' ethical judgements
Arli, D., Septianto, F. & Chowdhury, R., Jun 2021, In: Journal of Business Ethics. 171, 2, p. 295-316 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile12 Citations (Scopus)79 Downloads (Pure) -
The ethics of nudging: Using moral foundations theory to understand consumers' approval of nudges
Chowdhury, R., 10 Dec 2021, (E-pub ahead of print) In: Journal of Consumer Affairs.Research output: Contribution to journal › Article › Research › peer-review
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Personal values and consumers' ethical beliefs: The mediating roles of moral identity and Machiavellianism
Chowdhury, R., 1 Sep 2020, In: Journal of Macromarketing. 40, 3, p. 415-431 17 p.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus) -
Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations.
Zlatevska, N., Chowdhury, R., Tam, L. & Holden, S., 20 Nov 2019, (E-pub ahead of print) In: Marketing Letters. 30, 3-4, p. 321-334 14 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
The effects of goal orientation on goal pursuit
Som, A., Dubelaar, C. & Chowdhury, R., Nov 2019, In: Journal of Business Research. 104, p. 322-332 11 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus)
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Journal of Business Ethics (Journal)
Rafi Chowdhury (Reviewer)
2019Activity: Publication peer-review and editorial work › Editorial Board Member
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Australasian Marketing Journal (Journal)
Rafi Chowdhury (Reviewer)
2011 → …Activity: Publication peer-review and editorial work › Editorial Board Member
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Australia and New Zealand Marketing Academy (External organisation)
Rafi Chowdhury (Member)
2009 → …Activity: Membership › Professional Memberships
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IIM Kozhikode Society & Management Review (Journal)
Rafi Chowdhury (Reviewer)
2019Activity: Publication peer-review and editorial work › Editorial Board Member
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Three essays on reference-dependent choice
Rafi Chowdhury (Examiner)
2013Activity: Examination › Thesis Examination