Research output per year
Research output per year
Personal profile
Research interests
My research interests are in the broad areas of ethical consumption, consumer social responsibility, and marketing/advertising ethics. I am interested in examining the role of moral emotions, culture/values, and religiosity/spirituality in these domains. I have published several articles on consumer ethics in the Journal of Business Ethics. I have also published in the European Journal of Marketing, Journal of Advertising, Journal of Business Research, Journal of Consumer Affairs, Journal of Macromarketing, and Marketing Letters.
Statement for HDR students
I am interested in supervising students that have research interests in ethical consumption and marketing/advertising ethics.
A list of possible (but not exhaustive) topics includes:
- Consumers' perceptions of and willingness to purchase 'fair trade' products
- Factors that influence consumers to engage in pro-social activities
- Antecedents of anti-consumption values
- 'Green' marketing
- Consumer social responsibility
Education/Academic qualification
Marketing, PhD, University of Alberta
Award Date: 1 Nov 2006
Master of Business Administration, University of Kansas
Award Date: 31 May 2001
Bachelor of Business Administration, University of Dhaka
Award Date: 30 Nov 1997
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Effective Awe‐Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
Pu, W., Wang, Y., Ibello, G., Chakraborty, R., Wang, M., Chan, K. W., Chowdhury, R., Septianto, F. & Kwon, J., Feb 2025, In: Journal of Business Ethics. 196, 4, p. 753-771 19 p., 103294.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
How Religiosity Affects Attitudes Toward Brands that Utilize LGBTQ-Themed Advertising
Chowdhury, R., Arli, D. & Septianto, F., 2024, In: Journal of Business Ethics. 193, p. 63-88 26 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access7 Citations (Scopus) -
Mindfulness, Spiritual well-being, and Sustainable Consumer Behavior
Daniel, C., Chowdhury, R. & Gentina, E., 25 May 2024, In: Journal of Cleaner Production. 455, p. 1-11 11 p., 142293.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile9 Citations (Scopus)363 Downloads (Pure) -
Moral Disengagement and Neutralization Techniques as Explanations of Unethical Behavior
McCormack, R. & Chowdhury, R., 4 May 2024, In: Journal of Consumer Affairs. p. 1-33 33 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile7 Citations (Scopus)186 Downloads (Pure) -
A Meta-Analytical Assessment of the Effect of Deontological Evaluations and Teleological Evaluations on Ethical Judgments/Intentions
Smith, A., Zlatevska, N., Chowdhury, R. & Belli, A., Dec 2023, In: Journal of Business Ethics. 188, 3, p. 553-588 36 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access19 Citations (Scopus)
Activities
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The Effect of Electronic Word of Mouth (e-WOM) Language on Purchase Persuasion
Rafi Chowdhury (Examiner)
Oct 2023Activity: Examination › Thesis Examination
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Aimee Smith
Rafi Chowdhury (Supervisor)
Jul 2021 → …Activity: Professional Development, Mentorship, Supervision and Other Activities › External HDR Supervision
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The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach
Rafi Chowdhury (Examiner)
Oct 2021Activity: Examination › Thesis Examination
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Journal of Business Ethics (Journal)
Rafi Chowdhury (Reviewer)
2019Activity: Publication peer-review and editorial work › Editorial Board Member
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IIM Kozhikode Society & Management Review (Journal)
Rafi Chowdhury (Reviewer)
2019Activity: Publication peer-review and editorial work › Editorial Board Member