My research interests are in the broad areas of ethical consumption, consumer social responsibility and marketing/advertising ethics. I am interested in examining the role of moral emotions, culture/values and religiosity/spirituality in these domains. I have published a number of articles on consumer ethics in the Journal of Business Ethics. I have also published in the Journal of Business Research and the Journal of Advertising.

I am interested in supervising students that have research interests in ethical consumption and marketing/advertising ethics.

A list of possible (but not exhaustive) topics includes:

• Consumers' perceptions of and willingness to purchase 'fair trade' products
• Factors that influence consumers to engage in pro-social activities
• Antecedents of anti-consumption values
• 'Green' marketing
• Consumer social responsibility