Rafi Chowdhury


  • Bond University, Bond Business School

    4229 Gold Coast


Accepting PhD Students

  • 169 Citations
  • 6 h-Index
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Personal profile

Research interests

My research interests are in the broad areas of ethical consumption, consumer social responsibility and marketing/advertising ethics. I am interested in examining the role of moral emotions, culture/values and religiosity/spirituality in these domains. I have published a number of articles on consumer ethics in the Journal of Business Ethics. I have also published in the Journal of Business Research and the Journal of Advertising.

Statement for HDR students

I am interested in supervising students that have research interests in ethical consumption and marketing/advertising ethics.

A list of possible (but not exhaustive) topics includes:

  • Consumers' perceptions of and willingness to purchase 'fair trade' products
  • Factors that influence consumers to engage in pro-social activities
  • Antecedents of anti-consumption values
  • 'Green' marketing
  • Consumer social responsibility

Education/Academic qualification

Marketing, PhD, University of Alberta

… → 2006

External positions

University of Wollongong

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

well-being Social Sciences
moral philosophy Social Sciences
materialism Social Sciences
emotional intelligence Social Sciences
disengagement Social Sciences
recycling Social Sciences
empathy Social Sciences
Consumer ethics Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2005 2018

2 Citations (Scopus)

Religiosity and voluntary simplicity: The mediating role of spiritual well-being

Chowdhury, R. M. M. I., 1 Sep 2018, In : Journal of Business Ethics. 152, 1, p. 149-174 26 p.

Research output: Contribution to journalArticleResearchpeer-review

Spiritual Well-being

Religious Orientations and Consumer Ethics: The Mediating Role of Personal Moral Philosophies

Chowdhury, R. M. M. I., 1 Sep 2018, In : Journal of Macromarketing. 38, 3, p. 315-330 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer ethics
Moral philosophy

Understanding How Values Affect Consumer Ethics

Chowdhury, R., Dec 2018, 2018 ANZMAC Conference Proceedings . Conduit, J., Plewa, C. & Wilkie, D. (eds.). The University of Adelaide, p. 347-347 1 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearch

Open Access
Consumer ethics
Moral identity
Social action

Investigating How Religiosity Relates to Consumer Ethics

Chowdhury, R., Dec 2017, In : ANZMAC 2017: Marketing for Impact - Proceedings . p. 397-397 1 p.

Research output: Contribution to journalMeeting AbstractResearchpeer-review

Consumer ethics
Moral philosophy

The moral foundations of consumer ethics

Chowdhury, R. M. M. I., 28 Aug 2017, In : Journal of Business Ethics. p. 1-17 17 p.

Research output: Contribution to journalArticleResearchpeer-review

moral philosophy
Consumer ethics

Activities 2009 2019

  • 1 Professional Memberships
  • 1 Other

Bond University Research Integrity Advisor

Rafi Chowdhury (Supervisor)
26 Mar 201931 Dec 2021

Activity: Professional Development, Mentorship, Supervision and Other ActivitiesOther

Australia and New Zealand Marketing Academy (External organisation)

Rafi Chowdhury (Member)
2009 → …

Activity: MembershipProfessional Memberships

Student theses

The Effects of Goal Progress and Goal Commitment on Self-regulation

Author: Som, A., 11 Oct 2014

Supervisor: Dubelaar, P. (Supervisor) & Chowdhury, R. (Supervisor)

Student thesis: Doctoral Thesis