Mark Spence public CV

Mark Spence

Prof

Academic, Bond Business School

https://orcid.org/0000-0002-7053-6586

Phone+61 7 5595 2276
Emailmspence@bond.edu.au

Bond University, Bond Business School
4229 Gold Coast
Australia

765 Citations
10 h-Index

Research output per year

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Personal profile

Research interests

I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing. Over the years I have held various positions including Head of the Marketing Department, Director of the PhD Program and Associate Dean of Research (Bond Business School).

I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.

A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making.

Experiencing foreign cultures is my passion. I have visited over 42 countries and given academic presentations in Asia, North America and Europe.

Statement for HDR students

Examples of completed PhD theses:

Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost

Education/Academic qualification

PhD, University of Arizona

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

765 Citations
10 h-Index
28 Article
6 Paper
2 Chapter
2 Abstract
4 More

Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited

Kim, J., Gui, Y. G., Jang, S., Spence, M. T. & Park, J., 1 May 2019, In : Australasian Marketing Journal. 27, 2, p. 126-128 3 p.

Research output: Contribution to journal › Article › Research › peer-review

A randomised on-line survey to explore how disease labels, psychological traits and illness risk perceptions affect behavioural intentions

Thomas, R. L., Spence, M. T., Roy, R. & Beller, E. M., Aug 2018.

Research output: Contribution to conference › Abstract › Research › peer-review

Open Access

Mediation analysis revisited: Practical suggestions for addressing common deficiencies

Kim, J., Hwang, E., Phillips, M., Jang, S., Kim, J. E., Spence, M. T. & Park, J., 1 Feb 2018, In : Australasian Marketing Journal. 26, 1, p. 59-64 6 p.

Research output: Contribution to journal › Review article › Research › peer-review

Open Access

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