• Bond University, Bond Business School

    4229 Gold Coast


  • 688 Citations
  • 10 h-Index
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Personal profile

Research interests

I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing.

I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.

A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making. In conjunction with overseas colleagues, I am currently developing a research stream in sensory marketing.

Statement for HDR students

Example of completed PhD theses:

  • Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
  • An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
  • Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost

Education/Academic qualification

PhD, University of Arizona

Fingerprint Dive into the research topics where Mark Spence is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

gambling Social Sciences
marketing Social Sciences
acculturation Social Sciences
market Earth & Environmental Sciences
jurisdiction Social Sciences
cognition Social Sciences
university Social Sciences
emotion Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1996 2018

Open Access
Internal-External Control
Surveys and Questionnaires
7 Citations (Scopus)

Mediation analysis revisited: Practical suggestions for addressing common deficiencies

Kim, J., Hwang, E., Phillips, M., Jang, S., Kim, J. E., Spence, M. T. & Park, J., 1 Feb 2018, In : Australasian Marketing Journal. 26, 1, p. 59-64 6 p.

Research output: Contribution to journalReview articleResearchpeer-review

1 Citation (Scopus)

Omni-channel retailing: propositions, examples and solutions

Yrjölä, M., Spence, M. T. & Saarijärvi, H., 27 May 2018, In : International Review of Retail, Distribution and Consumer Research. 28, 3, p. 259-276 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Value co-creation
Marketing strategy
Value creation
Decision making
3 Citations (Scopus)

The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect

Kim, J., Spence, M. T. & Marshall, R., Jun 2018, In : Journal of Retailing. 94, 2, p. 167-185 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Compromise effect
Product information
Consumer choice
3 Citations (Scopus)

From Electronic WOM to Social eWOM: Bridging the trust deficit

Pihlaja, J., Saarijärvi, H., Spence, M. T. & Yrjölä, M., 2 Oct 2017, In : Journal of Marketing Theory and Practice. 25, 4, p. 340-356 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Electronic word-of-mouth
Social media
Interpersonal relationships

Student theses


Dual-tasking, temporal embedding or having fun: When does time fly?

Author: Vilches-Montero, S., 8 Oct 2011

Supervisor: Spence, M. T. (Supervisor)

Student thesis: Doctoral Thesis


Law, culture, financial market development and global investment strategy: Lessons from the Middle East and North Africa.

Author: Arqawi, B., 2016

Supervisor: Woo, L. (Supervisor), Prather, L. (Supervisor) & Spence, M. T. (Supervisor)

Student thesis: Doctoral Thesis


The impact of relationship type on the connection between customer satisfaction and consumer behaviour.

Author: Bowers, P., 2017

Supervisor: Spence, M. T. (Supervisor) & Dubelaar, C. (External person) (Supervisor)

Student thesis: Doctoral Thesis