Research output per year
Research output per year
Personal profile
Research interests
I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing. Over the years I have held various positions including Head of the Marketing Department, Director of the PhD Program and Associate Dean of Research (Bond Business School).
I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.
A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making.
Experiencing foreign cultures is my passion. I have visited over 42 countries and given academic presentations in Asia, North America and Europe.
Statement for HDR students
Examples of completed PhD theses:
- Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
- An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
- Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost
Education/Academic qualification
PhD, University of Arizona
Award Date: 15 Aug 1993
Economics, MA, San Jose State University
1982 → 1985
Economics and International Business, BSc, California Polytechnic State University SLO
1978 → 1981
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making
Kim, J., Park, J., Lee, J., Kim, S., Gonzalez-Jimenez, H., Lee, J., Choi, Y. K., Lee, J. C., Jang, S., Franklin, D., Spence, M. T. & Marshall, R., Apr 2022, In: Journal of Travel Research. 61, 4, p. 837-854 18 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access9 Citations (Scopus) -
Customers' perceptions of returning items purchased online: planned versus unplanned product returners
Rintamäki, T., Spence, M. T., Saarijärvi, H., Joensuu, J. & Yrjölä, M., 2021, In: International Journal of Physical Distribution and Logistics Management. 51, 4, p. 403-422 20 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile1 Citation (Scopus)34 Downloads (Pure) -
Decision Theory Presentation: An overview of how Behavioral Decision Making has evolved
Spence, M. T., 4 May 2021Research output: Non-textual form › Digital or Visual Products › Education
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Retailing and emergent technologies
Grewal, D., Gauri, D. K., Das, G., Agarwal, J. & Spence, M. T., Sep 2021, In: Journal of Business Research. 134, p. 198-202 5 p.Research output: Contribution to journal › Editorial › Research
3 Citations (Scopus) -
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions
Das, G., Spence, M. T. & Agarwal, J., Dec 2021, In: International Journal of Research in Marketing. 38, 4, p. 994-1016 23 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus)
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Journal of Business Research (Journal)
Mark Spence (Associate Editor)
Sep 2020Activity: Publication peer-review and editorial work › Guest Editor
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How behavioural decision-making has evolved
Mark Spence (Speaker)
25 Sep 2019Activity: Talk or presentation › Oral presentation