• Bond University, Bond Business School

    4229 Gold Coast


  • Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus
1996 …2022

Research activity per year

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Personal profile

Research interests

I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing. Over the years I have held various positions including Head of the Marketing Department, Director of the PhD Program and Associate Dean of Research (Bond Business School).

I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.

A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making. 

Experiencing foreign cultures is my passion. I have visited over 42 countries and given academic presentations in Asia, North America and Europe.

Statement for HDR students

Examples of completed PhD theses:

  • Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
  • An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
  • Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost

Education/Academic qualification

PhD, University of Arizona

Award Date: 15 Aug 1993

Economics, MA, San Jose State University


Economics and International Business, BSc, California Polytechnic State University SLO



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