Mark Spence

Prof

General, Bond Business School
Academic, Bond Business School

https://orcid.org/0000-0002-7053-6586

Phone+61 7 5595 2276
Emailmspence@bond.edu.au

Bond University, Bond Business School
4229 Gold Coast
Australia

701 Citations
10 h-Index

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Personal profile

Research interests

I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing.

I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.

A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making. In conjunction with overseas colleagues, I am currently developing a research stream in sensory marketing.

Statement for HDR students

Example of completed PhD theses:

Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost

Education/Academic qualification

PhD, University of Arizona

Fingerprint Dive into the research topics where Mark Spence is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

gambling Social Sciences

marketing Social Sciences

acculturation Social Sciences

market Earth & Environmental Sciences

jurisdiction Social Sciences

cognition Social Sciences

university Social Sciences

emotion Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1996 2019

701 Citations
10 h-Index
28 Article
6 Paper
2 Chapter
2 Abstract
4 More

Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited

Kim, J., Gui, Y. G., Jang, S., Spence, M. T. & Park, J., 1 May 2019, In : Australasian Marketing Journal. 27, 2, p. 126-128 3 p.

Research output: Contribution to journal › Article › Research › peer-review

Mediation

Mediator

Experimental method

Simulation

Survey data

A randomised on-line survey to explore how disease labels, psychological traits and illness risk perceptions affect behavioural intentions

Thomas, R. L., Spence, M. T., Roy, R. & Beller, E. M., Aug 2018.

Research output: Contribution to conference › Abstract › Research › peer-review

Open Access

Psychology

Internal-External Control

Individuality

Ovary

Surveys and Questionnaires

7 Citations (Scopus)

Mediation analysis revisited: Practical suggestions for addressing common deficiencies

Kim, J., Hwang, E., Phillips, M., Jang, S., Kim, J. E., Spence, M. T. & Park, J., 1 Feb 2018, In : Australasian Marketing Journal. 26, 1, p. 59-64 6 p.

Research output: Contribution to journal › Review article › Research › peer-review

Mediation

Experiment

Mediator

1 Citation (Scopus)

27 Downloads (Pure)