• Bond University, Bond Business School

    4229 Gold Coast

    Australia

  • 606 Citations
  • 9 h-Index
19962018
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Personal profile

Research interests

I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing.

I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.

A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making. In conjunction with overseas colleagues, I am currently developing a research stream in sensory marketing.

Statement for HDR students

Example of completed PhD theses:

  • Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
  • An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
  • Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost

Education/Academic qualification

PhD, University of Arizona

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

gambling Social Sciences
marketing Social Sciences
acculturation Social Sciences
market Earth & Environmental Sciences
jurisdiction Social Sciences
cognition Social Sciences
university Social Sciences
emotion Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1996 2018

2 Citations

Mediation analysis revisited: Practical suggestions for addressing common deficiencies

Kim, J., Hwang, E., Phillips, M., Jang, S., Kim, J. E., Spence, M. T. & Park, J., 1 Feb 2018, In : Australasian Marketing Journal. 26, 1, p. 59-64 6 p.

Research output: Contribution to journalReview article

Mediation
Experiment
Mediator

Omni-channel retailing: propositions, examples and solutions

Yrjölä, M., Spence, M. T. & Saarijärvi, H., 27 May 2018, In : International Review of Retail, Distribution and Consumer Research. 28, 3, p. 259-276 18 p.

Research output: Contribution to journalArticle

Retailing
Value co-creation
Marketing strategy
Value creation
Decision making
1 Citations

The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect

Kim, J., Spence, M. T. & Marshall, R., Jun 2018, In : Journal of Retailing. 94, 2, p. 167-185 19 p.

Research output: Contribution to journalArticle

Compromise effect
Product information
Uniqueness
Container
Consumer choice
1 Citations

From Electronic WOM to Social eWOM: Bridging the trust deficit

Pihlaja, J., Saarijärvi, H., Spence, M. T. & Yrjölä, M., 2 Oct 2017, In : Journal of Marketing Theory and Practice. 25, 4, p. 340-356 17 p.

Research output: Contribution to journalArticle

Electronic word-of-mouth
Social media
Managers
Interpersonal relationships
Marketing

How brand loyal shoppers respond to three different brand discontinuation scenarios

Hebblethwaite, D., Parsons, A. G. & Spence, M. T., 1 Jan 2017, In : European Journal of Marketing. 51, 11-12, p. 1918-1937 20 p.

Research output: Contribution to journalArticle

Scenarios
Substitute
Replacement
Scanner panel data
Lost sales

Thesis

Dual-tasking, temporal embedding or having fun: When does time fly?

Author: Vilches-Montero, S., 8 Oct 2011

Supervisor: Spence, M. T. (Supervisor)

Student thesis: Doctoral Thesis

File

Law, culture, financial market development and global investment strategy: Lessons from the Middle East and North Africa.

Author: Arqawi, B., 2016

Supervisor: (Supervisor) (Supervisor)Spence, M. (Supervisor)

Student thesis: Doctoral Thesis

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The impact of relationship type on the connection between customer satisfaction and consumer behaviour.

Author: Bowers, P., 2017

Supervisor: Spence, M. T. (Supervisor) & Dubelaar, C. (External person) (Supervisor)

Student thesis: Doctoral Thesis

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