Research Output per year
Personal profile
Research interests
I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing. Over the years I have held various positions including Head of the Marketing Department, Director of the PhD Program and Associate Dean of Research (Bond Business School).
I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.
A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making.
Experiencing foreign cultures is my passion. I have visited over 42 countries and given academic presentations in Asia, North America and Europe.
Statement for HDR students
Examples of completed PhD theses:
- Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
- An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
- Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost
Education/Academic qualification
PhD, University of Arizona
Award Date: 15 Aug 1993
Economics, MA, San Jose State University
1982 → 1985
Economics and International Business, BSc, California Polytechnic State University SLO
1978 → 1981
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
Rabbanee, F., Roy, R. & Spence, M. T., 18 May 2020, In : European Journal of Marketing. 54, 6, p. 1407-1431 25 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
1
Citation
(Scopus)
63
Downloads
(Pure)
Millennials’ predisposition toward ecotourism: the influence of universalism value, horizontal collectivism and user generated content
Kaihatu, T. S., Spence, M. T., Kasim, A., Satrya, I. D. G. & Budidharmanto, L. P., 22 Jul 2020, In : Journal of Ecotourism. 20 p.Research output: Contribution to journal › Article › Research › peer-review
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
Das, G., Roy, R. & Spence, M. T., 18 Jul 2020, In : Psychology and Marketing. 37, 10, p. 1420-1432 13 p.Research output: Contribution to journal › Article › Research › peer-review
Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited
Kim, J., Gui, Y. G., Jang, S., Spence, M. T. & Park, J., 1 May 2019, In : Australasian Marketing Journal. 27, 2, p. 126-128 3 p.Research output: Contribution to journal › Article › Research › peer-review
1
Citation
(Scopus)
A randomised on-line survey to explore how disease labels, psychological traits and illness risk perceptions affect behavioural intentions
Thomas, R. L., Spence, M. T., Roy, R. & Beller, E. M., Aug 2018.Research output: Contribution to conference › Abstract › Research › peer-review
Open Access
Activities
- 1 Oral presentation
How behavioural decision-making has evolved
Mark Spence (Speaker)
25 Sep 2019
Activity: Talk or presentation › Oral presentation