Research Output per year
Personal profile
Research interests
I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing.
I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.
A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making. In conjunction with overseas colleagues, I am currently developing a research stream in sensory marketing.
Statement for HDR students
Example of completed PhD theses:
- Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
- An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
- Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost
Education/Academic qualification
PhD, University of Arizona
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
gambling
Social Sciences
marketing
Social Sciences
acculturation
Social Sciences
market
Earth & Environmental Sciences
jurisdiction
Social Sciences
cognition
Social Sciences
university
Social Sciences
emotion
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1996 2018
Mediation analysis revisited: Practical suggestions for addressing common deficiencies
Kim, J., Hwang, E., Phillips, M., Jang, S., Kim, J. E., Spence, M. T. & Park, J., 1 Feb 2018, In : Australasian Marketing Journal. 26, 1, p. 59-64 6 p.Research output: Contribution to journal › Review article › Research › peer-review
Mediation
Experiment
Mediator
Omni-channel retailing: propositions, examples and solutions
Yrjölä, M., Spence, M. T. & Saarijärvi, H., 27 May 2018, In : International Review of Retail, Distribution and Consumer Research. 28, 3, p. 259-276 18 p.Research output: Contribution to journal › Article › Research › peer-review
Retailing
Value co-creation
Marketing strategy
Value creation
Decision making
The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect
Kim, J., Spence, M. T. & Marshall, R., Jun 2018, In : Journal of Retailing. 94, 2, p. 167-185 19 p.Research output: Contribution to journal › Article › Research › peer-review
Compromise effect
Product information
Uniqueness
Container
Consumer choice
From Electronic WOM to Social eWOM: Bridging the trust deficit
Pihlaja, J., Saarijärvi, H., Spence, M. T. & Yrjölä, M., 2 Oct 2017, In : Journal of Marketing Theory and Practice. 25, 4, p. 340-356 17 p.Research output: Contribution to journal › Article › Research › peer-review
Electronic word-of-mouth
Social media
Managers
Interpersonal relationships
Marketing
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, D., Parsons, A. G. & Spence, M. T., 1 Jan 2017, In : European Journal of Marketing. 51, 11-12, p. 1918-1937 20 p.Research output: Contribution to journal › Article › Research › peer-review
Scenarios
Substitute
Replacement
Scanner panel data
Lost sales
Student theses
Dual-tasking, temporal embedding or having fun: When does time fly?
Author: Vilches-Montero, S., 8 Oct 2011Supervisor: Spence, M. T. (Supervisor)
Student thesis: Doctoral Thesis
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Law, culture, financial market development and global investment strategy: Lessons from the Middle East and North Africa.
Author: Arqawi, B., 2016Supervisor: (Supervisor) (Supervisor)Spence, M. (Supervisor)
Student thesis: Doctoral Thesis
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Multi sponsored events: should I sponsor if they are? The multi-dimensionality of fit and its effect on brand judgements
Author: Pentecost, R., 2007Supervisor: Spence, M. T. (Supervisor)
Student thesis: Doctoral Thesis
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The impact of relationship type on the connection between customer satisfaction and consumer behaviour.
Author: Bowers, P., 2017Supervisor: Spence, M. T. (Supervisor) & Dubelaar, C. (External person) (Supervisor)
Student thesis: Doctoral Thesis
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What Factors Influence Consumers’ Willingness to Adopt a PrePaid Utility Solution Over the Traditional Post Paid Utility Billing Model?
Author: Katsimberis, A., 2018Supervisor: Spence, M. (Supervisor) & Chowdhury, R. (Supervisor)
Student thesis: Master's Thesis
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