Research Output per year
Personal profile
Research interests
I completed my education at the University of Arizona in 1993 with a Ph.D. in Marketing. I joined Bond University, Australia, in 2002, where I am a Professor of Marketing. Over the years I have held various positions including Head of the Marketing Department, Director of the PhD Program and Associate Dean of Research (Bond Business School).
I have published in a variety of top academic journals, including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behaviour and Human Decision Processes, and Psychology & Marketing.
A perusal of my vita will indicate that my interests are broad, but nearly all the research falls under the rubric of behavioural decision making.
Experiencing foreign cultures is my passion. I have visited over 42 countries and given academic presentations in Asia, North America and Europe.
Statement for HDR students
Examples of completed PhD theses:
- Dual-tasking, temporal embedding or having fun: When does time fly?, with Sonia Vilches-Montero.
- An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, with Lisa Watson.
- Multi-sponsored Events: Should I Sponsor If They Are? The Multi-dimensionality of Fit and its Effect on Brand Judgments, with Robin Pentecost
Education/Academic qualification
PhD, University of Arizona
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
Rabbanee, F., Roy, R. & Spence, M. T., 18 May 2020, In : European Journal of Marketing. 54, 6, p. 1407-1431 25 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited
Kim, J., Gui, Y. G., Jang, S., Spence, M. T. & Park, J., 1 May 2019, In : Australasian Marketing Journal. 27, 2, p. 126-128 3 p.Research output: Contribution to journal › Article › Research › peer-review
A randomised on-line survey to explore how disease labels, psychological traits and illness risk perceptions affect behavioural intentions
Thomas, R. L., Spence, M. T., Roy, R. & Beller, E. M., Aug 2018.Research output: Contribution to conference › Abstract › Research › peer-review
Open Access
Mediation analysis revisited: Practical suggestions for addressing common deficiencies
Kim, J., Hwang, E., Phillips, M., Jang, S., Kim, J. E., Spence, M. T. & Park, J., 1 Feb 2018, In : Australasian Marketing Journal. 26, 1, p. 59-64 6 p.Research output: Contribution to journal › Review article › Research › peer-review
Open Access
File
15
Citations
(Scopus)
36
Downloads
(Pure)
Omni-channel retailing: propositions, examples and solutions
Yrjölä, M., Spence, M. T. & Saarijärvi, H., 27 May 2018, In : International Review of Retail, Distribution and Consumer Research. 28, 3, p. 259-276 18 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
5
Citations
(Scopus)
154
Downloads
(Pure)
Activities
- 1 Oral presentation
How behavioural decision-making has evolved
Mark Spence (Speaker)25 Sep 2019
Activity: Talk or presentation › Oral presentation
Student theses
An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes.
Author: Watson, L., 3 Jun 2006Supervisor: Spence, M. T. (Supervisor)
Student thesis: Doctoral Thesis
File
Dual-tasking, temporal embedding or having fun: When does time fly?
Author: Vilches-Montero, S., 8 Oct 2011Supervisor: Spence, M. T. (Supervisor)
Student thesis: Doctoral Thesis
File
Law, culture, financial market development and global investment strategy: Lessons from the Middle East and North Africa.
Author: Arqawi, B., 2016Supervisor: Woo, L. (Supervisor), Prather, L. (Supervisor) & Spence, M. T. (Supervisor)
Student thesis: Doctoral Thesis
File
Multi sponsored events: should I sponsor if they are? The multi-dimensionality of fit and its effect on brand judgements
Author: Pentecost, R., 2007Supervisor: Spence, M. T. (Supervisor)
Student thesis: Doctoral Thesis
File
The impact of relationship type on the connection between customer satisfaction and consumer behaviour.
Author: Bowers, P., 2017Supervisor: Spence, M. T. (Supervisor) & Dubelaar, C. (External person) (Supervisor)
Student thesis: Doctoral Thesis
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