Research output per year
Research output per year
Personal profile
Research interests
My Ph.D. focuses on quantifying the effectiveness of marketing communications activities. I am also interested in using data science techniques to help organisations make better decisions in other fields (e.g. health, finance, sports), as well as quantitative trading.
Fingerprint
Dive into the research topics where Mark Johnman is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
-
Producing actionable data-driven insights to improve athlete and team performance
Van der Vegt, B., Gepp, A., Johnman, M. & Vanstone, B. J., Feb 2020.Research output: Contribution to conference › Abstract › Research › peer-review
Open AccessFile116 Downloads (Pure) -
Harnessing Investor Sentiment Using Big Data Analytics
Johnman, M., Gepp, A. & Vanstone, B. J., 2019, In: Journal of the Australian Society of Security Analysts. 2019, 3Research output: Contribution to journal › Article › Research › peer-review
-
Using Customer Information and Bayesian Techniques to Enhance Persistence Modelling
Johnman, M., Gepp, A. & Vanstone, B. J., Jun 2019, p. 87.Research output: Contribution to conference › Abstract › Research › peer-review
-
Predicting FTSE 100 returns and volatility using sentiment analysis
Johnman, M., Vanstone, B. J. & Gepp, A., Nov 2018, In: Accounting and Finance. 58, S1, p. 253-274 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile40 Citations (Scopus)1046 Downloads (Pure)
Activities
- 1 Non-HDR Student Supervision
-
Mark Johnman - Honours Supervision
Bruce Vanstone (Supervisor) & Mark Johnman (Participant)
2016Activity: Professional Development, Mentorship, Supervision and Other Activities › Non-HDR Student Supervision
Press/Media
-
Researchers Using Big Data to Solve Big Problems in Advertising
Adrian Gepp, Bruce J Vanstone & Mark Johnman
1/07/17
1 Media contribution
Press/Media: Research
Student theses
-
Quantifying Advertising Media Effectiveness: Insights from Data-Driven Modelling
Johnman, M. (Author), Vanstone, B. (Supervisor) & Gepp, A. (Supervisor), 16 Jun 2021Student thesis: Doctoral Thesis
File