Personal profile
Research interests
My Ph.D. focuses on quantifying the effectiveness of marketing communications activities. I am also interested in using data science techniques to help organisations make better decisions in other fields (e.g. health, finance, sports), as well as quantitative trading.
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- 1 Similar Profiles
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Producing actionable data-driven insights to improve athlete and team performance
Van der Vegt, B., Gepp, A., Johnman, M. & Vanstone, B. J., Feb 2020.Research output: Contribution to conference › Abstract › Research › peer-review
Open AccessFile184 Downloads (Pure) -
Harnessing Investor Sentiment Using Big Data Analytics
Johnman, M., Gepp, A. & Vanstone, B. J., 2019, In: Journal of the Australian Society of Security Analysts. 2019, 3Research output: Contribution to journal › Article › Research › peer-review
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Using Customer Information and Bayesian Techniques to Enhance Persistence Modelling
Johnman, M., Gepp, A. & Vanstone, B. J., Jun 2019, p. 87.Research output: Contribution to conference › Abstract › Research › peer-review
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Predicting FTSE 100 returns and volatility using sentiment analysis
Johnman, M., Vanstone, B. J. & Gepp, A., Nov 2018, In: Accounting and Finance. 58, S1, p. 253-274 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile45 Link opens in a new tab Citations (Scopus)1186 Downloads (Pure)
Activities
- 1 Non-HDR Student Supervision
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Mark Johnman - Honours Supervision
Vanstone, B. (Supervisor) & Johnman, M. (Participant)
2016Activity: Professional Development, Mentorship, Supervision and Other Activities › Non-HDR Student Supervision
Press/Media
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Researchers Using Big Data to Solve Big Problems in Advertising
Gepp, A., Vanstone, B. J. & Johnman, M.
1/07/17
1 Media contribution
Press/Media: Research
Student theses
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Quantifying Advertising Media Effectiveness: Insights from Data-Driven Modelling
Johnman, M. (Author), Vanstone, B. (Supervisor) & Gepp, A. (Supervisor), 16 Jun 2021Student thesis: Doctoral Thesis
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