Mark Johnman

Mark Johnman


  • Bond University, Bond Business School

    4229 Gold Coast


  • Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus

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Research interests

My Ph.D. focuses on quantifying the effectiveness of marketing communications activities. I am also interested in using data science techniques to help organisations make better decisions in other fields (e.g. health, finance, sports), as well as quantitative trading.


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