Mark Johnman

Mark Johnman

Mr

  • Bond University, Bond Business School

    4229 Gold Coast

    Australia

  • Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus
20182020

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Research interests

My Ph.D. focuses on quantifying the effectiveness of marketing communications activities. I am also interested in using data science techniques to help organisations make better decisions in other fields (e.g. health, finance, sports), as well as quantitative trading.

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