Photo of Mark Johnman
  • Bond University, Bond Business School

    4229 Gold Coast


  • Centre for Actuarial and Financial Big Data Analytics, Bond Business School, Bond University


  • 3 Citations
  • 1 h-Index
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Personal profile

Research interests

My Ph.D. focuses on quantifying the effectiveness of marketing communications activities. I am also interested in using data science techniques to help organisations make better decisions in other fields (e.g. health, finance, sports), as well as quantitative trading.

Fingerprint Dive into the research topics where Mark Johnman is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Sports Engineering & Materials Science
Competitive intelligence Engineering & Materials Science
Sentiment Business & Economics
Learning systems Engineering & Materials Science
Health finance Business & Economics
Sentiment analysis Business & Economics
Marketing communications Business & Economics
Investor sentiment Business & Economics

Research Output 2018 2019

  • 3 Citations
  • 1 h-Index
  • 2 Article
  • 1 Abstract

Harnessing Investor Sentiment Using Big Data Analytics

Johnman, M., Gepp, A. & Vanstone, B. J., 2019, In : The Australasian Journal of Applied Finance. 2019, 3

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Investor sentiment
Statistical significance
Market returns
Stock market returns

Using Customer Information and Bayesian Techniques to Enhance Persistence Modelling

Johnman, M., Gepp, A. & Vanstone, B. J., Jun 2019, p. 87.

Research output: Contribution to conferenceAbstractResearchpeer-review

Customer information
Marketing effectiveness
3 Citations (Scopus)
101 Downloads (Pure)

Predicting FTSE 100 returns and volatility using sentiment analysis

Johnman, M., Vanstone, B. J. & Gepp, A., Nov 2018, In : Accounting and Finance. 58, S1, p. 253-274 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Sentiment analysis
Excess returns
Excess volatility

Activities 2016 2016

  • 1 Non-HDR Student Supervision

Mark Johnman - Honours Supervision

Bruce Vanstone (Supervisor), Mark Johnman (Participant)

Activity: Professional Development, Mentorship, Supervision and Other ActivitiesNon-HDR Student Supervision

Press / Media