Photo of Mark Johnman
  • Bond University, Bond Business School

    4229 Gold Coast


  • Centre for Actuarial and Financial Big Data Analytics, Bond Business School, Bond University


  • 3 Citations
  • 1 h-Index
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Personal profile

Research interests

My Ph.D. focuses on quantifying the effectiveness of marketing communications activities. I am also interested in using data science techniques to help organisations make better decisions in other fields (e.g. health, finance, sports), as well as quantitative trading.

Fingerprint Dive into the research topics where Mark Johnman is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Sentiment Business & Economics
Health finance Business & Economics
Sentiment analysis Business & Economics
Marketing communications Business & Economics
Investor sentiment Business & Economics
Modeling Business & Economics
Customer information Business & Economics
Persistence Business & Economics

Research Output 2018 2019

  • 3 Citations
  • 1 h-Index
  • 1 Abstract
  • 1 Article

Using Customer Information and Bayesian Techniques to Enhance Persistence Modelling

Johnman, M., Gepp, A. & Vanstone, B. J., Jun 2019, p. 87.

Research output: Contribution to conferenceAbstractResearchpeer-review

Customer information
Marketing effectiveness
3 Citations (Scopus)
78 Downloads (Pure)

Predicting FTSE 100 returns and volatility using sentiment analysis

Johnman, M., Vanstone, B. J. & Gepp, A., Nov 2018, In : Accounting and Finance. 58, S1, p. 253-274 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Sentiment analysis
Excess returns
Excess volatility

Activities 2016 2016

  • 1 Non-HDR Student Supervision

Mark Johnman - Honours Supervision

Bruce Vanstone (Supervisor), Mark Johnman (Participant)

Activity: Professional Development, Mentorship, Supervision and Other ActivitiesNon-HDR Student Supervision

Press / Media