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Lucy Fisher
20262026

Research activity per year

Personal profile

Research interests

I am currently an MPhil candidate exploring the strategic use of publicity stunts within public relations practice. My research investigates how we define and categorise publicity stunts and examines modern publicity stunt practice

Beyond this, I have an interest in the role of generative AI in the communication discipline and in higher education. I am particularly curious about how AI tools are reshaping public relations and social media practice.

Education/Academic qualification

Master of Business Administration

Award Date: 1 Oct 2021

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