Photo of Jeffrey Brand
  • Bond University, Faculty of Society and Design

    4229 Gold Coast

    Australia

Accepting PhD Students

  • 178 Citations
  • 5 h-Index
19942019

Research output per year

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Personal profile

Research interests

I completed postgraduate research in social cognition related to media at Michigan State University in 1995. My interest in media is undiminished and my contribution to the field is something I am delighted to share in my teaching, research and service. The underlying thread through all my work is that our use of media tools is complex and worthy of our considered exploitation of their affordances for our betterment.

As a career researcher of the media, my work explores media channels, media content, media audiences and the policies of government that regulate media. This work is important and requires a large research workforce to understand the complex enormity of media in contemporary society. According to leading research firm, PricewaterhouseCoopers (PWC), spending on entertainment and media in Australia alone will reach almost $40 Billion by 2018.

Media are always changing and so are the social, economic and political practices around them. This is furtive ground for future research - particularly in areas related to digitalisation, convergence and the integration of entertainment with learning. My work in the coming decade will focus on the marriage of computer games with books through converged hardware, software and formal features of media messages.

Statement for HDR students

I have supervised three doctoral and many masters' students to successful completion. Today, a significant proportion of my work is dedicated to supervising Higher Degree Research (HDR) students in order to contribute to the growing need for research capacity in the knowledge economy.

My past students have completed theses on gender stereotypes, computer games in primary education and media stereotypes of drug cheats in sport. Two of my former PhD students work at universities and one at a national broadcaster.

I currently have seven HDR students who are writing theses on:

  • Film-to-game adaptation
  • Symbolic interactionism of design communications
  • E-Textbook adoption and innovation
  • Enriched e-books, immersion and psychological presence
  • Social media in crisis communications
  • Use of role-playing games to retain cultural heritage
  • Play in open world, endless games
  • New games journalism

I am looking for students to work with me on an exciting project that explores the evolution of books and computer games.

Education/Academic qualification

Communication , Arts and Sciences, PhD, Michigan State University

1 Sep 19891 Aug 1995

Award Date: 1 Aug 1995

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Research Output

Optimizing Augmented Reality Outcomes in a Gamified Place Experience Application through Design Science Research

Vasilevski, N., Brand, J. E. & Birt, J. R., 14 Nov 2019, VRCAI '19 Proceedings of the 17th International Conference on Virtual-Reality Continuum and its Applications in Industry. Spencer, S. N. (ed.). New York: Association for Computing Machinery (ACM), 2 p. 52

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Open Access
File
  • 169 Downloads (Pure)

    Analysing micro-location beacon gamification: Scenarios, types and characteristics

    Vasilevski, N., Brand, J. E. & Birt, J. R., 4 Dec 2018, Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018). Morrison, A., Buchanan, G., Waycott, J., Billinghurst, M., Stevenson, D., Choi, JH-J., Billinghurst, M., Kelly, R., McKay, D. & Lugmayr, A. (eds.). New York: Association for Computing Machinery (ACM), p. 484-489 6 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

  • 3 Citations (Scopus)

    Digital Australia Report 2018

    Brand, J. E., Todhunter, S. & Jervis, J., 2017, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 42 p.

    Research output: Book/ReportCommissioned reportResearch

    Open Access
  • Digital New Zealand Report 2018

    Brand, J. E., Todhunter, S. & Jervis, J., 2017, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 38 p.

    Research output: Book/ReportCommissioned reportResearch

    Open Access
  • Digital Australia Report 2016

    Brand, J. E. & Todhunter, S., 2016, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 29 p.

    Research output: Book/ReportCommissioned reportResearch

    Open Access
  • Press / Media

    Farming video game helps fight the drought via donation

    Jeffrey E. Brand

    25/12/18

    2 items of Media coverage

    Press/Media: Expert Comment

    XBox chooses Kiwi game builders

    Jeffrey E. Brand

    7/06/17

    4 items of Media coverage

    Press/Media: Expert Comment