Jeffrey Brand

Prof

  • Bond University, Faculty of Society and Design

    4229 Gold Coast

    Australia

Accepting PhD Students

  • 118 Citations
  • 4 h-Index
19942018
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Personal profile

Research interests

I completed postgraduate research in social cognition related to media at Michigan State University in 1995. My interest in media is undiminished and my contribution to the field is something I am delighted to share in my teaching, research and service. The underlying thread through all my work is that our use of media tools is complex and worthy of our considered exploitation of their affordances for our betterment.

As a career researcher of the media, my work explores media channels, media content, media audiences and the policies of government that regulate media. This work is important and requires a large research workforce to understand the complex enormity of media in contemporary society. According to leading research firm, PricewaterhouseCoopers (PWC), spending on entertainment and media in Australia alone will reach almost $40 Billion by 2018.

Media are always changing and so are the social, economic and political practices around them. This is furtive ground for future research - particularly in areas related to digitalisation, convergence and the integration of entertainment with learning. My work in the coming decade will focus on the marriage of computer games with books through converged hardware, software and formal features of media messages.

Statement for HDR students

I have supervised three doctoral and many masters' students to successful completion. Today, a significant proportion of my work is dedicated to supervising Higher Degree Research (HDR) students in order to contribute to the growing need for research capacity in the knowledge economy.

My past students have completed theses on gender stereotypes, computer games in primary education and media stereotypes of drug cheats in sport. Two of my former PhD students work at universities and one at a national broadcaster.

I currently have seven HDR students who are writing theses on:

  • Film-to-game adaptation
  • Symbolic interactionism of design communications
  • E-Textbook adoption and innovation
  • Enriched e-books, immersion and psychological presence
  • Social media in crisis communications
  • Use of role-playing games to retain cultural heritage
  • Play in open world, endless games
  • New games journalism

I am looking for students to work with me on an exciting project that explores the evolution of books and computer games.

Education/Academic qualification

Communication , Arts and Sciences, PhD, Michigan State University

1 Sep 19891 Aug 1995

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1994 2018

Analysing Micro-Location Gamification: Scenarios, Types and Characteristics

Vasilevski, N., Brand, J. E. & Birt, J. R., 5 Dec 2018, Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018). McKay, D., Waycott, J., Morrison, A., Hee-Jeong Choi, J., Lugmayr, A., Billinghurst, M., Kelly, R., Buchanan, G. & Stevenson, D. (eds.). New York: Association for Computing Machinery (ACM), p. 484-489 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Human computer interaction
Global positioning system
Marketing

Digital Australia Report 2018

Brand, J. E., Todhunter, S. & Jervis, J., 2017, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 42 p.

Research output: Book/ReportCommissioned report

Open Access
Economy
Personal Computer
Console
Mobile Phone
Virtual Reality

Digital New Zealand Report 2018

Brand, J. E., Todhunter, S. & Jervis, J., 2017, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 38 p.

Research output: Book/ReportCommissioned report

Open Access
New Zealand
Economy
Personal Computer
Console
Mobile Phone

Digital Australia Report 2016

Brand, J. E. & Todhunter, S., 2016, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 29 p.

Research output: Book/ReportCommissioned report

Open Access
computer game
entertainment
stereotype
education
conversation

Digital New Zealand Report 2016

Brand, J. E. & Todhunter, S., 2016, Eveleigh, NSW: Interactive Games and Entertainment Association (IGEA) 28 p.

Research output: Book/ReportCommissioned report

Open Access
computer game
New Zealand
entertainment
education
interactive media

Thesis

Ability of Audio Feedback in E-books to compensate for haptic attachment to print books

Author: Todhunter, S., 18 Jun 2016

Supervisor: De Byl, P. (Supervisor) & Brand, J. E. (Supervisor)

Student thesis: Master's Thesis

File

Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes’ Perceived Endorsement Values

Author: Borchard, J., 19 Jun 2010

Supervisor: Brand, J. E. (Supervisor)

Student thesis: Doctoral Thesis

File

E-Ludic Learning for Low ICT-Aware Areas :an Experiment in Tepeaca, Puebla, Mexico.

Author: Dominguez, L., 19 Jun 2010

Supervisor: Brand, J. E. (Supervisor)

Student thesis: Doctoral Thesis

File

Freeplay in videogames

Author: Hooper, J., 10 Jun 2017

Supervisor: De Byl, P. (Supervisor) & Brand, J. E. (Supervisor)

Student thesis: Master's Thesis

File

Playing with Movies: Film-to-Game Adaptation Form and Contexts

Author: Knight, S., 13 Oct 2018

Supervisor: Brand, J. (Supervisor) & Brodmerkel, S. (Supervisor)

Student thesis: Doctoral Thesis

File