Surfing and media have been my life’s work. My surfing career has taken me to highest level of international professional competition. My media career has exposed me to the worlds of newspaper, radio and television, but magazine publishing has dominated my attention for more than three decades.
Today, magazine publishing encompasses the dissemination of special interest content across multiple media channels, including print; the most challenged. My doctoral thesis, titled, The Nature of Generation Z’s Influence on the Future of Surf Magazines, investigated how special interest print magazines can remain relevant and in-demand in this digital age. 
My current research interest is in subcultural studies, with a keen focus on the intersection of surf culture, surf business, and surf media, and how these interact with mainstream culture.

Most of my professional working life (35 years+) has been spent leading media companies that consist of diverse teams working on their respective media brands. Teamwork and interdisciplinary collaboration, therefore, have been a constant in my career experience. The disruptive effect of digital media technologies on traditional media enterprises has also resulted in innovation, adaptability and resilience being a constant in my professional working life. These experiences feed into my current role as Assistant Professor and Deputy Convenor of 'Collaboration for Global Change', one of the three core subjects at Bond University. With a student cohort size of up to 400 students per semester, this subject addresses the very contemporary real-world needs of interdisciplinary collaborative problem-solving, the responsible and informed use of Gen-AI tools, and sustainability through the lens of the UN SDGs. This subject won the prestigious 2025 Green Gown Award in the category for Next Generation Learning and Skills. The judges declaring: "Overall, the program was recognised as a sector-leading innovation in sustainability education."
Other subjects I have taught include: Surf Industry Studies, Gold Coast Surf, Culture, and Storytelling, The Australian Media, Public Relations Principles and Practice, Critical Thinking and Communication, and, Collaboration Teams and Leadership.