Craig Sims

Craig Sims


  • Bond University, Transformation CoLab

    4229 Gold Coast



Research activity per year

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Personal profile

Research interests

Surfing and media have been my life’s work. My surfing career has taken me to highest level of international professional competition. My media career has exposed me to the worlds of newspaper, radio and television, but magazine publishing has dominated my attention for nearly three decades.

Today magazine publishing encompasses the dissemination of special interest content across multiple media channels, including print; the most challenged.

My current research interest is in the evolving nature of magazine publishing, and how print magazines can remain relevant and in-demand in this digital age. My doctoral thesis, titled, The Nature of Generation Z’s Influence on the Future of Surf Magazines, draws on generation theory, media substitution theory, and, uses and gratifications theory, as well the disciplines of journalism, economics and marketing.

Most of my professional working life (35 years+) has been spent leading media companies that consist of multiple teams working on their respective media brands. Teamwork, collaboration, and leadership, therefore, have been a constant in my career experience. The disruptive effect of digital media technologies on traditional media enterprises has also resulted in innovation, adaptability and resilience being a constant in my professional working life. These experiences feed into my current role as deputy convenor of Collaboration, Teams and Leadership, one of the three core subjects at Bond University.


External positions

Managing Director, Aqualuna Media + Creative Pty Ltd

1 Aug 2016 → …

Publisher and General Manager, Morrison Media

1 Apr 20081 Aug 2016

Managing Director, Atoll Media Pty Ltd

1 Mar 198831 Dec 2007


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