Photo of Carmen Cox
  • Bond University, Bond Business School

    4229 Gold Coast

    Australia

Accepting PhD Students

  • 630 Citations
  • 10 h-Index
19992018

Research output per year

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Personal profile

Research interests

My main research areas lie in the area of tourism & hotel marketing, with specific interests in how both consumers and businesses use social media and consumer generated content in their travel planning and marketing strategies.

I have previously co-published research publications such as:

  • A study of Web 2.0 tourism sites: A usability and web features perspective
  • Understanding the motivations, information search needs and destination choice criteria of the medical tourist
  • The consumer experience of holidays booked via Daily Deal promotions: An online content analysis of traveller reviews
  • Best practice marketing for regional tourism destinations
  • Consumer generated media in hospitality and tourism: Travellers' likes and their concerns about the latest innovation in hospitality marketing
  • The role of user-generated content in tourists' travel planning behaviour
  • Trust perceptions of online travel information by different content creators: Some social and legal implications.

My current research is primarily focussed on understanding how small business operators are responding to and managing social media, and other forms of consumer generated media, within their businesses.

Statement for HDR students

I am interested in, and have previously supervised HDR research, in the areas of tourism destination marketing, social media in travel and tourism, consumer behaviour in hospitality and tourism and revenue management in the hotel and tourism industry.

I have supervised students who have used a range of research methods including surveys, in-depth interviews, focus groups, secondary data analysis and content analysis.

External positions

Griffith University Queensland

Southern Cross University

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Research Output

A simulation approach to hotel revenue management training

Cox, C., 19 Oct 2018, In : Journal of Revenue and Pricing Management. 17, 5, p. 356-364 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
  • 1 Citation (Scopus)

    An innovation diffusion approach to examining the adoption of social media by small businesses: An Australian case study

    Burgess, S., Sellitto, C., Cox, C., Buultjens, J. & Bingley, S., Nov 2017, In : Pacific Asia Journal of the Association for Information Systems. 9, 3, p. 1 24 p.

    Research output: Contribution to journalArticleResearchpeer-review

  • Consumer insights and the importance of competitiveness Factors for mature and developing destinations

    Wilde, S. J., Cox, C., Kelly, S. J. & Harrison, J. L., 3 Apr 2017, In : International Journal of Hospitality and Tourism Administration. 18, 2, p. 111-132 22 p.

    Research output: Contribution to journalArticleResearchpeer-review

    Open Access
    File
  • 4 Citations (Scopus)
    7 Downloads (Pure)

    Sealing the deal: Factors influencing guest satisfaction with accommodation daily deals

    Cox, C., 4 Jul 2017, In : Journal of Hospitality Marketing and Management. 26, 5, p. 532-551 20 p.

    Research output: Contribution to journalArticleResearchpeer-review

  • 1 Citation (Scopus)

    Regional SMEs and social media: Use, perceived benefits and possible limitation

    Buultjens, J., Sellitto, C. & Cox, C., 2016.

    Research output: Contribution to conferenceOtherResearch

    Activities

    • 2 Editorial Board Member
    • 2 Peer-review
    • 1 Confirmation Examination
    • 1 Thesis Examination

    Turizam (Journal)

    Carmen Cox (Member of editorial board)
    2019 → …

    Activity: Publication peer-review and editorial workEditorial Board Member

    Journal of Vacation Marketing (Journal)

    Carmen Cox (Member of editorial board)
    2019 → …

    Activity: Publication peer-review and editorial workEditorial Board Member

    Journal of Hospitality and Tourism Research (Journal)

    Carmen Cox (Reviewer)
    2019 → …

    Activity: Publication peer-review and editorial workPeer-review

    Journal of Travel and Tourism Marketing (Journal)

    Carmen Cox (Reviewer)
    2019 → …

    Activity: Publication peer-review and editorial workPeer-review

    Student theses

    Empowering Readiness: Influencing Crisis Management Success Outcomes

    Author: Cronin, J., 13 Feb 2016

    Supervisor: Roberts, E. (Supervisor), Cox, C. (Supervisor) & Parry, K. (Supervisor)

    Student thesis: Doctoral Thesis

    File