Carmen Cox


  • Bond University, Bond Business School

    4229 Gold Coast


Accepting PhD Students

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Research interests

My main research areas lie in the area of tourism & hotel marketing, with specific interests in how both consumers and businesses use social media and consumer generated content in their travel planning and marketing strategies.

I have previously co-published research publications such as:

  • A study of Web 2.0 tourism sites: A usability and web features perspective
  • Understanding the motivations, information search needs and destination choice criteria of the medical tourist
  • The consumer experience of holidays booked via Daily Deal promotions: An online content analysis of traveller reviews
  • Best practice marketing for regional tourism destinations
  • Consumer generated media in hospitality and tourism: Travellers' likes and their concerns about the latest innovation in hospitality marketing
  • The role of user-generated content in tourists' travel planning behaviour
  • Trust perceptions of online travel information by different content creators: Some social and legal implications.

My current research is primarily focussed on understanding how small business operators are responding to and managing social media, and other forms of consumer generated media, within their businesses.

Statement for HDR students

I am interested in, and have previously supervised HDR research, in the areas of tourism destination marketing, social media in travel and tourism, consumer behaviour in hospitality and tourism and revenue management in the hotel and tourism industry.

I have supervised students who have used a range of research methods including surveys, in-depth interviews, focus groups, secondary data analysis and content analysis.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

External positions

Griffith University

Southern Cross University


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Collaborations and top research areas from the last five years

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