• Bond University, Bond Business School

    4229 Gold Coast


Accepting PhD Students

  • 477 Citations
  • 10 h-Index
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Personal profile

Research interests

My main research areas lie in the area of tourism & hotel marketing, with specific interests in how both consumers and businesses use social media and consumer generated content in their travel planning and marketing strategies.

I have previously co-published research publications such as:

  • A study of Web 2.0 tourism sites: A usability and web features perspective
  • Understanding the motivations, information search needs and destination choice criteria of the medical tourist
  • The consumer experience of holidays booked via Daily Deal promotions: An online content analysis of traveller reviews
  • Best practice marketing for regional tourism destinations
  • Consumer generated media in hospitality and tourism: Travellers' likes and their concerns about the latest innovation in hospitality marketing
  • The role of user-generated content in tourists' travel planning behaviour
  • Trust perceptions of online travel information by different content creators: Some social and legal implications.

My current research is primarily focussed on understanding how small business operators are responding to and managing social media, and other forms of consumer generated media, within their businesses.

Statement for HDR students

I am interested in, and have previously supervised HDR research, in the areas of tourism destination marketing, social media in travel and tourism, consumer behaviour in hospitality and tourism and revenue management in the hotel and tourism industry.

I have supervised students who have used a range of research methods including surveys, in-depth interviews, focus groups, secondary data analysis and content analysis.

External positions

Griffith University Queensland

Southern Cross University

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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tourism Earth & Environmental Sciences
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tourist behavior Earth & Environmental Sciences
tourist destination Earth & Environmental Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1999 2017

An innovation diffusion approach to examining the adoption of social media by small businesses: An Australian case study

Burgess, S., Sellitto, C., Cox, C., Buultjens, J. & Bingley, S., Nov 2017, In : Pacific Asia Journal of the Association for Information Systems. 9, 3, p. 1 24 p.

Research output: Contribution to journalArticle

Innovation diffusion
Small and medium-sized enterprises
Small business
Social media
Media use
1 Citations

Consumer insights and the importance of competitiveness Factors for mature and developing destinations

Wilde, S. J., Cox, C., Kelly, S. J. & Harrison, J. L., 23 Jan 2017, In : International Journal of Hospitality and Tourism Administration. p. 1-22 22 p.

Research output: Contribution to journalArticle

Influencing factors

Regional SMEs and social media: Use, perceived benefits and possible limitation

Buultjens, J., Sellitto, C. & Cox, C., 2016.

Research output: Contribution to conferenceOther

3 Citations
qualitative analysis


Empowering Readiness: Influencing Crisis Management Success Outcomes

Author: Cronin, J., 13 Feb 2016

Supervisor: Roberts, E. (Supervisor), Cox, C. (Supervisor) & Parry, K. (Supervisor)

Student thesis: Doctoral Thesis