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Belinda Barton

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Belinda Barton

Dr

 https://orcid.org/0000-0002-1479-410X

  • Bond University, Bond Business School

    4229 Gold Coast

    Australia

  • Bond University
    14 University Drive
    ROBINA QLD 4226

    Australia

Accepting PhD Students

20212025

Research activity per year

Personal profile

Research interests

My research examines how everyday consumption shapes individual and societal wellbeing, with a particular focus on the emotional, psychological, and social outcomes that arise from consumer choices. My work also explores the mechanisms of persuasion—how messages, environments, and interactions influence attitudes and behavior—and how these processes can be leveraged to support healthier, more sustainable, and more fulfilling consumption practices. Blending rigorous empirical methods with an interest in real‑world impact, my research aims to inform marketing strategies and public policy while offering insights that help consumers lead more meaningful lives.

Statement for HDR students

I am interested in consumer focused research projects. Projects that explore how consumers interpret marketing and persuasive messages, and how these messages influence attitudes and behaviour in real world contexts are of particular interest to me. Students interested in examining the intersection of consumer psychology, persuasion, and behaviour change are welcome to discuss potential projects that use these lenses to address meaningful marketing and societal chaIlenges. I am also interested in evidence synthesis, in particular meta-analysis, as a tool to synthesize piecemeal literature and explore the generalizability and moderating effects of existing research findings.

Education/Academic qualification

Marketing, PhD, To do or to have, more or less: New insights from quantitative reviews of the experiential advantage and the use of scarcity tactics in marketing., University of Technology Sydney

Award Date: 5 Nov 2020

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

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