Research output per year
Research output per year
Bond University, Bond Business School
4229 Gold Coast
Australia
Bond University
14 University Drive
ROBINA QLD 4226
Australia
Accepting PhD Students
Research activity per year
My broad research interests are in consumer behaviour, in particular how different types of consumption contribute to a consumer’s overall happiness and wellbeing. I have a keen interest in research projects that investigate how scarcity cues and tactics influence consumer behaviour as well as how the consumption of experiential products affect a consumer’s happiness and wellbeing. I use experimental research approaches, as well as meta-analysis to synthesize literature and explore generalizability and moderating effects of previous findings.
I am interested in consumer focused research projects. Projects that explore how scarcity influences consumer decisions, as well as how consuming experiential products lead to wellbeing outcomes are of particular interest to me. I am also experienced in systematic reviews and meta-analysis as tools to synthesize piecemeal literature and explore generalizability and moderating effects of previous experimental findings.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Marketing, PhD, To do or to have, more or less: New insights from quantitative reviews of the experiential advantage and the use of scarcity tactics in marketing., University of Technology Sydney
Award Date: 5 Nov 2020
Research output: Contribution to conference › Paper › Research › peer-review
Research output: Contribution to conference › Abstract › Research › peer-review
Research output: Contribution to conference › Paper › Research › peer-review
Research output: Contribution to journal › Article › Research
Research output: Contribution to journal › Article › Research › peer-review
Belinda Barton (Member)
Activity: Membership › Internal memberships, committees, boards and panelists
Belinda Barton (Speaker)
Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Invited Talk
Belinda Barton (Speaker)
Activity: Talk or presentation › Oral presentation
Belinda Barton (Speaker)
Activity: Talk or presentation › Invited talk
Belinda Barton (Supervisor)
Activity: Professional Development, Mentorship, Supervision and Other Activities › External HDR Supervision