Belinda Barton


  • Bond University
    14 University Drive
    ROBINA QLD 4226


  • Bond University, Bond Business School

    4229 Gold Coast


Accepting PhD Students

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Research interests

My broad research interests are in consumer behaviour, in particular how different types of consumption contribute to a consumer’s overall happiness and wellbeing. I have a keen interest in research projects that investigate how scarcity cues and tactics influence consumer behaviour as well as how the consumption of experiential products affect a consumer’s happiness and wellbeing. I use experimental research approaches, as well as meta-analysis to synthesize literature and explore generalizability and moderating effects of previous findings.

Statement for HDR students

I am interested in consumer focused research projects. Projects that explore how scarcity influences consumer decisions, as well as how consuming experiential products lead to wellbeing outcomes are of particular interest to me. I am also experienced in systematic reviews and meta-analysis as tools to synthesize piecemeal literature and explore generalizability and moderating effects of previous experimental findings.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, To do or to have, more or less: New insights from quantitative reviews of the experiential advantage and the use of scarcity tactics in marketing., University of Technology Sydney

Award Date: 5 Nov 2020


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