Why are Aussies the world’s most avid podcast listeners?

Press/Media: Expert Comment

Description

Podcasts have become companions for busy Australians, blending entertainment, education, and connection. From comedy to news and true crime, the medium thrives on multitasking audiences. With such engaged listeners, how can brands tap into this growing phenomenon to build meaningful connections?

Period3 Jan 2025

Media contributions

1

Media contributions

  • TitleWhy are Aussies the world’s most avid podcast listeners?
    Degree of recognitionInternational
    Media typeWeb
    Country/TerritoryAustralia
    Date3/01/25
    DescriptionPodcasts have become companions for busy Australians, blending entertainment, education, and connection. From comedy to news and true crime, the medium thrives on multitasking audiences. With such engaged listeners, how can brands tap into this growing phenomenon to build meaningful connections?
    URLhttps://www.canvas8.com/library/reports/2025/01/03/why-are-aussies-the-worlds-most-avid-podcast-listeners
    PersonsRajat Roy