New Zealand funds manuka honey trademark bid, leaving Australia with sour taste

Press/Media: Expert Comment


William van Caenegem, a law professor at Australia’s Bond University, said the meaning of “manuka” had become blurred.

“The problem is that the term manuka honey has become descriptive of the style rather than indicating geographical origin of the honey,” van Caenegem said. “New Zealanders would say that manuka really comes from New Zealand and that’s how consumers see it whereas Australians just see it as a potent honey and that’s it.”

Period25 Sept 2019

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