Media reach of 300 million plus people for Journal of Business Research Paper

Press/Media: Research

Description

The fllowing paper had 300 million + reach across 27 global news outlet. This report (please see powerpoint slides) was collated by Sophia University Japan and the breakup for reach  media is mentioned below (with URL, slide 3 OF 7)

Yahoo Life 300 million reach

Phys.org 7.5 milion monthly visitor

News Break 14.6 million global readers

WWD 2.5 million active users

 

Period10 Apr 2023

Media coverage

1

Media coverage

  • TitleGlobal Coverage of JBR RESEARCH PAPER
    Date10/04/23
    DescriptionTogawa, T., Ishii, H., Park, J., & Roy, R. (2023). The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation. Journal of Business Research, 160, 113801.
    PersonsRajat Roy