It may be ‘natural’, but is it healthy?

Description

RACGP supports the TGA’s move to ensure advertising claims of ‘natural’ ingredients in therapeutic goods are not misleading.

Associate Professor Mark Morgan, Chair of the RACGP Expert Committee – Quality Care, agrees people can have a tendency to erroneously conflate ‘natural’ with ‘good’.
 
‘People think that natural medicine is healthy or safer, but some poisons are natural, for example; so there can be misunderstanding or a potential for misuse,’ he told newsGP.
 
In an environment in which it can be difficult for consumers to distinguish marketing claims from medical efficacy, Associate Professor Morgan believes it is vital for them to be provided the most accurate information.

Subject

National policy about defining and labelling medicines with the word 'natural'