It may be ‘natural’, but is it healthy?

Press/Media: Expert Comment

Description

RACGP supports the TGA’s move to ensure advertising claims of ‘natural’ ingredients in therapeutic goods are not misleading.

Associate Professor Mark Morgan, Chair of the RACGP Expert Committee – Quality Care, agrees people can have a tendency to erroneously conflate ‘natural’ with ‘good’.
 
‘People think that natural medicine is healthy or safer, but some poisons are natural, for example; so there can be misunderstanding or a potential for misuse,’ he told newsGP.
 
In an environment in which it can be difficult for consumers to distinguish marketing claims from medical efficacy, Associate Professor Morgan believes it is vital for them to be provided the most accurate information.

Subject

National policy about defining and labelling medicines with the word 'natural'

Period27 Mar 2019

Media contributions

1

Media contributions

  • TitleIt may be ‘natural’, but is it healthy?
    Degree of recognitionNational
    Media name/outletNewsGP
    Media typeWeb
    CountryAustralia
    Date27/03/19
    DescriptionRACGP supports the TGA’s move to ensure advertising claims of ‘natural’ ingredients in therapeutic goods are not misleading.
    Producer/AuthorAmanda Lyons, RACGP
    PersonsMark Morgan