Facebook punts on gaming to lure millennials back to the platform

Press/Media: Expert Comment

Description

With the launch last week of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?

Period13 Jun 2018

Media contributions

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Media contributions

  • TitleFacebook punts on gaming to lure millennials back to the platform
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    CountryAustralia
    Date13/06/18
    DescriptionWith the launch last week of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?
    PersonsJames Birt
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