Facebook punts on gaming to lure millennials back to the platform

James Birt

Faculty of Society & Design

Press/Media: Expert Comment

Description

With the launch last week of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?

Period	13 Jun 2018

Media contributions

Title	Facebook punts on gaming to lure millennials back to the platform
Degree of recognition	International
Media name/outlet	The Conversation
Media type	Web
Country	Australia
Date	13/06/18
Description	With the launch last week of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?
Persons	James Birt