Dr Danny O'Brien (Bond University) on 'Strategic Management in Events'

Press/Media: Expert Comment

Description

"Inside Events" Podcast

Dr Danny O'Brien (Bond University) on 'Strategic Management in Events' — Mike Duignan, Ph.D.

Subject

Podcast blurb: Strategic management in the event space is vitally important to the sustainability of not just individual events, but the event sector as a whole. Recently, we’ve seen high profile events either fail spectacularly (e.g. 2017 Fyre Festival), fail to deliver promised benefits (e.g. 2016 Rio Olympics), or not event get to implementation stage (e.g. 2026 Victoria Commonwealth Games). These can all be traced back to failures in strategic management. A strategic management approach to events also includes the process of event leverage - managing strategies to achieve both short- and long-term outcomes from a city or region’s portfolio of events. 

Period15 Sept 2023

Media contributions

1

Media contributions

  • TitleDr Danny O'Brien (Bond University) on 'Strategic Management in Events'
    Degree of recognitionInternational
    Media name/outletInside Events
    Media typeWeb
    Country/TerritoryAustralia
    Date15/09/23
    DescriptionPodcast blurb: Strategic management in the event space is vitally important to the sustainability of not just individual events, but the event sector as a whole. Recently, we’ve seen high profile events either fail spectacularly (e.g. 2017 Fyre Festival), fail to deliver promised benefits (e.g. 2016 Rio Olympics), or not event get to implementation stage (e.g. 2026 Victoria Commonwealth Games). These can all be traced back to failures in strategic management. A strategic management approach to events also includes the process of event leverage - managing strategies to achieve both short- and long-term outcomes from a city or region’s portfolio of events.
    URLhttps://www.mikeduignan.com/insideevents/v/dr-danny-obrien-bond-university-on-strategic-management-in-events
    PersonsDanny O'Brien
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