Publisher, entrepreneur, lecturer, academic - all titles that describe Craig Sims career. With decades of experience under his belt publishing a host of well-respected surf magazines, Craig made the bold move of purchasing two of Australia’s best. The acquisition of Surfing Life and White Horses, returned them to the Gold Coast, and the eager hands of the surfers who ran them under the original publishing house Morrison Media. Under the banner of his own publishing company Aqualuna Media and Creative, Craig, and a small team of über-talented creatives, have kept these beloved titles flourishing in a climate that is less than favourable to print media. With an admirable work ethic and no shortage of passion Craig continues to breathe life into his successful magazines, while completing his PhD at Bond University and lecturing the next generation of media moguls on the side.