Augmented Reality Project Celebrating Commonwealth Games

Description

This semester, our Interactive Media and Design Assistant Professor, Dr James Birt asked students to work with emerging technology. As part of their Modelling and Visualisation subject, students had to apply introductory 3D modelling skills to produce a creative piece. Victoria and Abbey created a campaign for the Commonwealth Games using their Smart Phone and Augmented Reality. They used Unity3D software to recreate Comm Games mascot Borobi and our famous shoreline to spread this important message: Swim between the red and yellow flags!

“As communication (business) students both majoring in marketing and advertising, Victoria Serre and Abbey Byfield got out of their comfort zones this semester to learn something totally new. Taking an elective subject in 3D Modelling and Visualisation has offered these two students the opportunity to combine their marketing capabilities and creative idea to develop an augmented reality scene. For the final assessment of MMDE 12-250 Vic and Abbey generated a mixed reality project whereby they modelled and generated a 3D scene in Unity3d representing the Gold Coast shoreline and recreated Borobi, the Commonwealth Games mascot. With the event just around the corner the two ladies found the concept and mixed reality experience very applicable. Additionally, Abbey and Victoria are part of the Transformer @ Bond University and are using this as part of an ongoing project - Imagine Gold Coast aimed to create a relevant and engaging experience for visitors when they arrive to the Gold Coast.” Dr Birt said.