Presenting on Analysing Micro-Location Beacon Gamification: Scenarios, Types and Characteristics

Activity: Talk or presentationInvited talk


Gamification applied to service marketing is a growing area of research with increasing focus on physical location and service. However, there are often accuracy issues with GPS implementations of location-based gamification. In this problem domain, micro-location has emerged. This paper proposes an analysis method to theme and categorises micro-located gamification applications in an effort to understand the capabilities, advantages and shortcomings of the technology. Data were gathered from 30 micro-located gamification applications between the years of 2013 and 2018. The data were analysed through relational content analysis allowing categorisation and theme identification. Various scenarios are presented where micro-location plays a significant HCI role. Examples of existing services that implement gamification are also presented. Finally, factors that impact the micro-location method are explored. These findings contribute to HCI by providing guidance for present and perspective micro-location gamification implementations.
Period7 Dec 2018
Event title30th Australian Conference on Computer-Human Interaction, OzCHI 2018: Digital, physical, interactive, human
Event typeConference
Conference number30th
SponsorsCSIRO Data61, Google, Human Factors and Ergonomic Society of Australia, University of Melbourne
LocationMelbourne, AustraliaShow on map
Degree of RecognitionInternational