How malicious and benign envy affects brand evaluations: The role of scarcity promotions, need for uniqueness, and social differentiation

Roy, R. (Speaker)

Activity: Talk or presentationInvited talk

Description

http://www.business.uwa.edu.au/students/postgraduate-suites/research-seminars
Period30 Jun 2017
Held atUniversity of Western Australia, Australia, Western Australia