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Focus Group
Roy, R.
(Consultant)
Bond Business School
Activity
:
Consultancy
Description
A focus group was conducted with Mercedes Benz customers about the feasibility of app based customer relationship management (Gold Standard Loyalty program). The findings were presented in a report.
Period
11 Nov 2021
→
13 Nov 2021
Work for
Mercedes Benz Robina
, Australia
Degree of Recognition
Local
X