Consultant as a Field Leader on the Future of Soft Power and Diplomacy: Implications of emerging global developments for the soft power of nation states and institutions, and the operating context for foreign policy and public diplomacy practitioners

Activity: Consultancy


In partnership with The University of Southern California’s Center on Public Diplomacy (CPD), the Lowy Institute and Sanctuary Counsel are pleased to host a private virtual roundtable on the future of soft power and public diplomacy in the post-COVID, great-power competition decade.
The session will bring together Australia-based leaders in the fields of international affairs, politics, media, culture, and academia to discuss how the emerging challenges and opportunities of the COVID-19 pandemic, the new U.S. Presidential administration and a rising China will impact the status quo for global soft power; and the operating context for foreign policy and public diplomacy practitioners.
The discussion will provide a private forum to share perspectives and practices in navigating the challenging landscape emerging as a result of these shifting dynamics, and to discuss how diplomats, NGOs, and other organisations working to foster – or with a stake in – cross-border engagement can chart a way forward.
The main discussion topics for the session include:
· How has the pandemic impacted the balance of soft power from your perspective? Who are the “winners” and “losers” in terms of global perception?
· What are the most urgent challenges to public diplomacy/global engagement strategies and tactics?
· What should be the new U.S. administration’s top priorities in order to improve relations with Australia and re-engage with the world?
· What could/should Australia be doing to strengthen alliances and stability in the region?
Period16 Dec 2020
Event titleThe Future of Soft Power & Public Diplomacy: Challenges and Prospects for a New Decade
Event typeConference
Degree of RecognitionInternational